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Rising popularity of floor plans
A floor plan is a 2D rendering of your property. Capturing the layout of the building, floor, or room. It can include measurements, fixed furniture such as electric appliances, or even built-in storage. They are one of the most desired features on a home listing and have a huge influence in attracting high potential clients.
93% of buyers are more likely to view a property if they had seen a floor plan before. This makes floor plans a super valuable tool for real estate professionals when it comes to helping sell or rent out a property (Zillow, 2017).
They used to be considered a luxury asset due to the amount of work and costs involved in creating them. Creating a floor plan would involve manual measurements and carefully sketching spaces based on that data. Luckily, those days are over with many floor plan applications now available and ever more popular.
Pourquoi le plan d’étage 2D est le chaînon manquant de la projection immobilière
Une photo montre l'esthétique, le plan d'étage montre la logique. C'est la vue schématique et précise qui structure l'intention d'achat.
Analyse comparative des performances
Selon les dernières données de marché, l'ajout d'un plan transforme radicalement le comportement de l'utilisateur sur les portails. Pour mesurer concrètement l’impact d’un plan immobilier sur la performance d’une annonce, voici une comparaison directe :
Why you need floor plans, now
Photos, virtual visits, videos and floor plans are all powerful assets that accelerate real estate marketing. This type of rich media contributes to the seamless experience when buying or selling a property. Currently more than half the properties on the market don’t have floor plans, which is why adding a floor plan to your listings bring many advantages.
Increase views on your listing
The more views your listing gets, the more and the better the candidates you’ll be getting. Adding a floor plan to a real estate listing can increase click-throughs from buyers by 52% (rightmove.com).
Differentiate yourself
Stand out from the competition. About half of the properties on the market don’t have a floor plan available. Floor plans are seen as an added value or service you provide as a real estate agent.
Positive reviews
Positive reviews are very important. 90% of home buyers who search online rank floor plans and virtual tours as a ‘very useful’ feature (National association of realtors®). Providing a floor plan improves the experience you offer to your customers and motivates them to leave a positive review of your services.
Last but not least, floor plans give home buyers the confidence to know what they’re walking into. While other visuals convince the heart, floor plans convince the mind.
3 bénéfices stratégiques pour votre agence
1. Qualification automatique des prospects
Le plan permet à l'acheteur de vérifier instantanément les zones critiques (salle d'eau, cuisine, cloisons porteuses). Vous ne perdez plus de temps en visite avec des clients dont les meubles ne rentrent pas ou dont l'agencement ne convient pas.
2. Une image de marque "Premium"
Fournir un plan à l'échelle renforce votre crédibilité. C'est un argument de poids lors de la prise de mandat exclusif : vous montrez au vendeur que vous utilisez des technologies de pointe (Scan IA) pour valoriser son patrimoine.
3. Optimisation du référencement sur les portails
Les portails immobiliers privilégient les annonces complètes et interactives.
Plus votre annonce contient d’éléments structurants (plan, vidéo, visite virtuelle), plus elle génère d’engagement — un signal positif pour les algorithmes.
Résultat : meilleure visibilité organique et taux de clic supérieur.
À retenir
Un plan 2D :
- rassure l’acheteur
- qualifie les prospects
- améliore la visibilité sur les portails
- renforce votre positionnement d’expert
Create your own floor plan with Nodalview
No more sketching, old paper documents or measuring tape: you can now create your own floor plans just with your smartphone and the Nodalview app! Yes, we added a brand new floor scanning module to our arsenal. This makes us the only platform you’ll need to make all your visual content for your property listings. Through our most advanced smartphone technology, you can now independently produce all the content you need for your marketing kit.
Read more: How to create a floor plan online quickly?
To sum up
WHY DO I NEED TO INCLUDE FLOOR PLANS IN MY LISTINGS?
Adding a floor plan to your real estate ad had multiple advantages - increase views on your listings, differentiate yourself from the competition, and even have more positive reviews, as floor plans are seen as an extra service you provide as an estate agent.
CAN I MAKE FLOOR PLANS WITH NODALVIEW?
Yes, you can now create your own floor plans just with your smartphone and the Nodalview app! Find out more about this feature here.
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