What you need to know to write a prompt

First step: log in

If you haven't already, start by creating an account or logging in to ChatGPT. Using this AI tool is very simple: just ask (good) questions and wait for the answers.

How to structure a ChatGPT prompt?

The quality of the answers will depend on the quality of the questions asked. This is where ChatGPT prompts come in. A ChatGPT prompt provides instructions to the AI. It consists of specific keywords and phrases that direct the AI to respond like a particular person.

Stimulate a persona. Do you want ChatGPT to act as a social media expert, an estate agent specialising in the luxury sector, or a lawyer?
Write a clear task. Instead of simply asking to write a property listing, specify, for example: ‘Write an ad for a T3 apartment for sale in Lyon.’
Steps for completing the task. Subdivide the task if you wish.
Context and constraints. Provide as much detail as possible. For example, what type of buyer are you targeting and in what area? Indicate which elements should be highlighted (for example, the brightness of a location) and which should be excluded from the response (for example, the address).
Output format: are you expecting a 1,000-word article, an e-mail, or a listing?

💡Remember: ChatGPT is a conversational AI. Respond to it to refine the answers. Finally, always check the accuracy of the information and, if you want to stand out from the crowd, add your personal touch.

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10 chatGPT prompts for real estate agents

We'll make it easy for you! Find below 10 ready-to-use ChatGPT prompts to take your real estate business to the next level. All you have to do is copy and paste the message onto ChatGPT and personalise it with your information.

1. Write your ad description

Act like an expert real estate agent. I would like to receive a detailed description of a real estate ad. Here is the property information:

Property type: [House/Apartment/etc.]
Location: [Name of town or neighbourhood]
Living area : [Number of square meters]
Number of bedrooms: [Number]
Number of bathrooms: [Number]
Kitchen: [Description of the kitchen, e.g. "modern and equipped"]
Additional spaces: [For example "living room", "dining room", "office ", "laundry room"]
Equipment and features: [For example "garden", "terrace", " balcony", "swimming pool", "fireplace", "garage", etc.]
Proximity to amenities: [For example "schools", "parks", "public transport", "shops", etc.]
Specific strengths: [e.g. "panoramic view", "recent renovation materials", "unique architecture", etc.] The description must be 1000 characters long.

💡 Did you know?

The AIDA method is a marketing technique for writing impactful listings:

A - Attention: Grab attention with a strong hook.
I - Interest: Arouse interest by highlighting the property's assets.
D - Desire: Emphasise the benefits of the property to create desire.
A - Action: Encourage people to take action (‘Contact us!’).

Text alone, however excellent, is not enough. Back it up with high-quality HDR photography.

2. Improve the appeal of an existing text (e-mail, listing, etc.)

Act like a copywriting expert. You have to help me improve my texts so that they’re more effective and incite people to take action. Create a table with all the suggestions for copywriting improvement that you find interesting in 3 columns: one with the suggestion number, one with the suggestion and one with the benefit of this suggestion. After the table, ask me the question "What copywriting improvements would you like to make to your text? Choose one or more from the table above". I'll answer and you can improve my text. Only answer 'OK' if it's right for you. I'll then send you my texts to optimise.

3. Generate video content ideas

Act like an expert in video content creation. Give me 10 ideas for videos I can make as an estate agent to [promote a property for sale / diversify my content / share on social networks].

4. Write the script for a real estate video

Act like an expert in real estate video content creation. Give me a script for a video presenting a property based on its description. [Add property description].

5. Generate post ideas and then write them

Act like a [social media] expert. Give me 10 ideas for posts I can do as an estate agent alongside my properties for sale. Give each idea a number. Once the ideas have been generated, use the following prompt: Act like a real estate copywriting expert. You work for an estate agent and you have to write the post [post number generated by the previous prompt].

If you want to go further, check out our 5 social media posts you need as a real estate agent.

6. Create a calendar of publications on social networks

Act as a community management expert. You work for an estate agency and you need to present me with a calendar of posts for the current month in the form of a table, specifying the title of each post, the theme, the date and the format (real, story or post). I want to post one story a day and 2 posts or Reels a week. Also, suggest the best time of day to post on each network.

7. List keywords to optimise SEO

Act like an SEO expert. You work for an estate agency and want a list of keywords to include on your website to optimise your SEO for potential buyers and sellers. You offer properties for [sale/rent] in [town]. Your main competitors are [competitors] and you want to improve your SEO on these searches: [list of keywords].

8. Gather market data

Act as an expert real estate agent in your area. Create a comprehensive local market analysis report for [a specific neighbourhood or area], including current property listings, recent sales, price trends and stock levels. Highlight key factors influencing the market and provides insight into future trends. Include visual aids such as tables and graphs to aid interpretation. Always mention your sources.

9. Planning and organising an open house

Act as the communications and events manager for an estate agency. Plan an open house day for [property description], detailing the date, time, marketing strategies (e.g. social media promotion, email invitations), and preparation steps (e.g. staging, signage). Include a follow-up plan for communicating with participants after the event.

10. Collect customer reviews

Act like a real estate agent who is an expert in customer satisfaction. Design a satisfaction survey for customers after the transaction, asking them if they are satisfied with the service, if there are any areas for improvement and if they would recommend our services. Includes rating scales out of 5 and open questions.