EN
Why Instagram for Real Estate?
Instagram is gaining popularity as a marketing platform for real estate agents. The nature of the app makes it an ideal platform to showcase properties and present yourself as a professional. With its photo and video-based content formats, it is super easy to present your listings in the best way possible. Also, its nature of filtering through geo-localization helps to drive relevant people to your content and profile.
- Over 1 billion active users worldwide
- 71% of active users are under 35 (Statista, 2022).
- Every user spends an average of 53 minutes per day on the platform.
- Extensive and diverse audience base.
- Instagram’s engagement is 4 times higher than Facebook’s
- 83% of users say they discovered a new product or service on the platform.
![](https://nodalview-prod.imgix.net/assets/default/georgia-de-lotz-Ebb8fe-NZtM-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&ixlib=php-3.3.1&q=45&w=1280&s=8457c4eb99f9dca037147aa9ced9d50f 1280w, https://nodalview-prod.imgix.net/assets/default/georgia-de-lotz-Ebb8fe-NZtM-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2560&ixlib=php-3.3.1&q=61&usm=20&w=2560&s=bc3eff821650c054304134b994375b8a 2560w, https://nodalview-prod.imgix.net/assets/default/georgia-de-lotz-Ebb8fe-NZtM-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&w=1024&s=4267b056703d501be1d249551a314f35 1024w, https://nodalview-prod.imgix.net/assets/default/georgia-de-lotz-Ebb8fe-NZtM-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2048&ixlib=php-3.3.1&q=61&usm=20&w=2048&s=c5a7994667895d91b6408b49cc2aef1a 2048w, https://nodalview-prod.imgix.net/assets/default/georgia-de-lotz-Ebb8fe-NZtM-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&w=768&s=2b14ab432b8a4dc838dd3043018135a2 768w, https://nodalview-prod.imgix.net/assets/default/georgia-de-lotz-Ebb8fe-NZtM-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=556e29eb7268bf27c99eb2a71653fb56 1536w, https://nodalview-prod.imgix.net/assets/default/georgia-de-lotz-Ebb8fe-NZtM-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&w=640&s=1860770c4cc11eba92a8320addd9ff40 640w, https://nodalview-prod.imgix.net/assets/default/georgia-de-lotz-Ebb8fe-NZtM-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&w=568&s=e4e5a5d83ed387eda0d5f1e135568513 568w, https://nodalview-prod.imgix.net/assets/default/georgia-de-lotz-Ebb8fe-NZtM-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1136&ixlib=php-3.3.1&q=45&w=1136&s=5e980a83ec2cbde7e4885ff5ab72a47e 1136w, https://nodalview-prod.imgix.net/assets/default/georgia-de-lotz-Ebb8fe-NZtM-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=099a9bace139d1eb843f88ce9610f0b0 375w, https://nodalview-prod.imgix.net/assets/default/georgia-de-lotz-Ebb8fe-NZtM-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&w=750&s=41f875a95b81689f5466bdb7ab587e19 750w)
Getting Started: Optimizing Your Instagram Profile
The key to successful Instagram marketing begins with an appealing profile that reflects your brand identity and expertise. Your Instagram grid is the first thing your potential leads will discover when reaching your profile, and we all know how important first impressions are. Here, consistency is key to creating a strong brand presence on Instagram.
Golden rules for a fantastic Profile 💡
1) Switch to a Business profile - This will give you access to insights about your audience and to the advertising suite. Also, when you make the switch, a ‘title’ will be displayed underneath your name. See more.
2) Select a Professional picture - Use a recent, professional picture of yourself. It will make your page look more personal than your logo. And it will be easier for users to put a face to your brand!
3) Write a short bio - Highlight your unique selling proposition and added value as a real estate agent. Keep it clean and simple, and easy to read. Include your full name, the locations you work at, and a link to your website.
4) Be consistent - Define brand guidelines and stick to them. Choose your colours, fonts, and type of photos. Being consistent with your branding will make a difference.
![](https://nodalview-prod.imgix.net/assets/default/june-aye-A75YODHbejY-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&ixlib=php-3.3.1&q=45&w=1280&s=b553e87387deb9f616472d7e758862dc 1280w, https://nodalview-prod.imgix.net/assets/default/june-aye-A75YODHbejY-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2560&ixlib=php-3.3.1&q=61&usm=20&w=2560&s=76553a228d1c8e5355569dcd81f44597 2560w, https://nodalview-prod.imgix.net/assets/default/june-aye-A75YODHbejY-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&w=1024&s=3c81e0ea0ee753fb6e59b74839b974ff 1024w, https://nodalview-prod.imgix.net/assets/default/june-aye-A75YODHbejY-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2048&ixlib=php-3.3.1&q=61&usm=20&w=2048&s=56b2d48816f0db71678bcdd5b2e4cba8 2048w, https://nodalview-prod.imgix.net/assets/default/june-aye-A75YODHbejY-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&w=768&s=76bc7f09e85fe5bb64b35f2aea72d78c 768w, https://nodalview-prod.imgix.net/assets/default/june-aye-A75YODHbejY-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=d275ceb949f0bfede67a10dacacd0458 1536w, https://nodalview-prod.imgix.net/assets/default/june-aye-A75YODHbejY-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&w=640&s=ff03e32795fdbfaca3619adb7b1dd85c 640w, https://nodalview-prod.imgix.net/assets/default/june-aye-A75YODHbejY-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&w=568&s=3d53bd140008bc3f2899a847ccd69e71 568w, https://nodalview-prod.imgix.net/assets/default/june-aye-A75YODHbejY-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1136&ixlib=php-3.3.1&q=45&w=1136&s=6e1f2366bdfa7038c1d1db28598b8d6c 1136w, https://nodalview-prod.imgix.net/assets/default/june-aye-A75YODHbejY-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=a403603c8f0b3f6200a3972a270e7206 375w, https://nodalview-prod.imgix.net/assets/default/june-aye-A75YODHbejY-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&w=750&s=7b922b71e680bd12906eb93c86244651 750w)
Creating content
Once that your profile is good to go, it is time to get your content creation journey started. We will guide you on what you should post on Instagram and share our expert tips.
Showcase your properties on your feed
Instagram is the ideal platform to showcase properties. Turn your feed into your online listings catalogue by sharing your properties.
➡️ Post carrousels to showcase a property. You can add up to 10 pictures, perfect to highlight all the features of the property. You can even include a little video at the end or even the 2D floor plan!
![](https://nodalview-prod.imgix.net/assets/default/carousel-mock-up.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=b1bb05c63e68cb000054bd94b9fbeec3 1024w, https://nodalview-prod.imgix.net/assets/default/carousel-mock-up.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=ad59c0b8c42e2906cccf3023ab844d7a 768w, https://nodalview-prod.imgix.net/assets/default/carousel-mock-up.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&usm=20&w=640&s=4bfbb22c94a5b64b06968393e7ce5dd9 640w, https://nodalview-prod.imgix.net/assets/default/carousel-mock-up.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&usm=20&w=568&s=8a7055fcebc5b344f090293abfa46ece 568w, https://nodalview-prod.imgix.net/assets/default/carousel-mock-up.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=7dc533c7a13ca15a6e9b1a0cb3eb4f88 375w, https://nodalview-prod.imgix.net/assets/default/carousel-mock-up.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&usm=20&w=750&s=c214fc89f9cb2d78c5b37c53206bdb31 750w)
You can share your cases of success: such as sold properties! This will provide social proof and convince new leads to get in touch with you.
Create engagement with Instagram Stories
Use Instagram Stories to create more engagement among your followers. Stories are temporary, creating a sense of urgency for viewers to catch your content before it disappears.
What should you share on stories? Behind-the-scenes glimpses of properties, showcase your day-to-day activities, answer frequently asked questions, and even share new posts! So your followers can go and interact with them.
How can you make your stories interactive?Asking questions with polls or surveys, including question boxes and answering them later, using stickers, adding a link to drive traffic to your website or immortals.
Real Estate Videos for Instagram
Why? Videos bring 5 times more engagement than any other content format. Even though Instagram did start as a photo-sharing platform, videos are the star of the Social Media platform today. This increased visibility can help you reach a broader audience, making it a valuable platform for your marketing efforts.
All you need to do is start making Instagram Reels! These short, attention-grabbing videos are perfect for showcasing your properties creatively. Use them to bring your property to life. You can do a little tour of the listing, share neighbourhood highlights, and offer valuable insights into the local real estate market.
![](https://nodalview-prod.imgix.net/assets/default/pexels-lisa-fotios-6067987-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&ixlib=php-3.3.1&q=45&w=1280&s=1a0035e117a9f336f0428d360c8fc1b5 1280w, https://nodalview-prod.imgix.net/assets/default/pexels-lisa-fotios-6067987-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2560&ixlib=php-3.3.1&q=61&usm=20&w=2560&s=fb1ac1d0f73fd4fc15fb669b2c99313b 2560w, https://nodalview-prod.imgix.net/assets/default/pexels-lisa-fotios-6067987-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&w=1024&s=8a9dec867617859408ad24179bcf9361 1024w, https://nodalview-prod.imgix.net/assets/default/pexels-lisa-fotios-6067987-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2048&ixlib=php-3.3.1&q=61&usm=20&w=2048&s=27822584e98c5e0139f1356f88f7e1e7 2048w, https://nodalview-prod.imgix.net/assets/default/pexels-lisa-fotios-6067987-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&w=768&s=4cbb8314ad78c6d4769c69f069981348 768w, https://nodalview-prod.imgix.net/assets/default/pexels-lisa-fotios-6067987-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&w=1536&s=266ab7d8b3bb774f0d5b4062052c7472 1536w, https://nodalview-prod.imgix.net/assets/default/pexels-lisa-fotios-6067987-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&w=640&s=4e3d9b1162f5c0a8aef7960899abc2d0 640w, https://nodalview-prod.imgix.net/assets/default/pexels-lisa-fotios-6067987-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&w=568&s=9d6bb03aab89a42c6a53791d4498d50e 568w, https://nodalview-prod.imgix.net/assets/default/pexels-lisa-fotios-6067987-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1136&ixlib=php-3.3.1&q=45&w=1136&s=62f0662f1b038331469bcdd61c906492 1136w, https://nodalview-prod.imgix.net/assets/default/pexels-lisa-fotios-6067987-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=bf6de670fc2de1e82092483325696cce 375w, https://nodalview-prod.imgix.net/assets/default/pexels-lisa-fotios-6067987-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&w=750&s=3b480e3d5dd4102ce60dccb8ce61b464 750w)
Get started on real estate video
Download our brand-new e-book packed with expert tips, practical advice, and examples! And get ready to create engaging video content that will captivate your audience and elevate your real estate marketing efforts!
How can you make Videos for Instagram like a Pro?
To create amazing and attractive, videos, you don’t have to invest a lot of time in video editing. Several mobile applications offer user-friendly editing tools that allow you to trim, add filters, and enhance your videos.
Our top 5 expert tips 💡
- Find the right tool that best fits your necessities.
- Keep it short and captivating, we want to keep the audience entertained as much as possible.
- Be authentic in your content: when it comes to video making, the options are endless! Showcase properties, tell customer stories, or even share your day-to-day.
- Incorporate trending music to add an element of entertainment and boost your reach.
- Including captions and subtitles is a plus. They make your content more accessible to viewers, especially when people watch videos with the sound off.
![](https://nodalview-prod.imgix.net/assets/default/joey-huang-jg3NTQilepo-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&ixlib=php-3.3.1&q=45&w=1280&s=3bc1d26131d98ce684aac27064215955 1280w, https://nodalview-prod.imgix.net/assets/default/joey-huang-jg3NTQilepo-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2560&ixlib=php-3.3.1&q=61&usm=20&w=2560&s=942419a805fcf38db2a580f21176caf2 2560w, https://nodalview-prod.imgix.net/assets/default/joey-huang-jg3NTQilepo-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&w=1024&s=6aeb24ee6b377fd9000417058c99a199 1024w, https://nodalview-prod.imgix.net/assets/default/joey-huang-jg3NTQilepo-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2048&ixlib=php-3.3.1&q=61&w=2048&s=a847db31370babdb980c9f155fe0ce07 2048w, https://nodalview-prod.imgix.net/assets/default/joey-huang-jg3NTQilepo-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&w=768&s=965a83641131b30bb90ef983a5459c24 768w, https://nodalview-prod.imgix.net/assets/default/joey-huang-jg3NTQilepo-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&w=1536&s=700a526ef64332f6d691527b1f761630 1536w, https://nodalview-prod.imgix.net/assets/default/joey-huang-jg3NTQilepo-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&w=640&s=2a0c4705291642f2536a8f815044138f 640w, https://nodalview-prod.imgix.net/assets/default/joey-huang-jg3NTQilepo-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&w=568&s=91af1f69c429c9706a93d05cee5b0ca0 568w, https://nodalview-prod.imgix.net/assets/default/joey-huang-jg3NTQilepo-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1136&ixlib=php-3.3.1&q=45&w=1136&s=1639c797f0fbfb419602cd942b77564d 1136w, https://nodalview-prod.imgix.net/assets/default/joey-huang-jg3NTQilepo-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=96619c722c7a36941b66f94223b009c5 375w, https://nodalview-prod.imgix.net/assets/default/joey-huang-jg3NTQilepo-unsplash-2.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&w=750&s=353bf3d314b8607d64575508229e40fd 750w)
Start creating amazing real estate videos
Our mobile video editor creates automatically generated videos, no manual editing is required. Just 5 minutes of shooting time! Internal stabilization through our software (iOS), automatic transitions and music and automatic layout and branding applied.
To sum up
WHY DO YOU NEED TO USE INSTAGRAM AS A REAL ESTATE AGENT?
With over 1 billion active users worldwide, the nature of the app makes it an ideal platform to showcase properties and present yourself as a professional. Instagram has an extensive and diverse audience and its engagement is 4 times higher than Facebook’s
WHAT CONTENT SHOULD YOU POST ON INSTAGRAM
From stories, to carousels to reels. You can showcase your properties, share customer stories, or even your day-to-day activities. Instagram is a great tool to build your brand.
HOW CAN YOU MAKE THE MOST OUT OF INSTAGRAM?
Creating video content. Videos bring 5 times more engagement than any other content format. This increased visibility can help you reach a broader audience, making it a valuable platform for your marketing efforts. Start making videos now!
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Lights, Camera... Sold! Download our ebook on real estate videography
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