Leverage your real estate video content for Instagram

In the fast-paced digital world, social media has become a powerful marketing tool for businesses of all kinds, and real estate is no exception. Among various social media platforms, Instagram stands out as a visual powerhouse, offering unique opportunities for real estate agents to connect with potential clients through captivating content. In this article, we explain how as a real estate agent you can leverage Instagram's video features such as stories and reels to attract and engage with your audience while building a strong personal brand.

Last updated on 03/10/2023

Why Instagram for Real Estate?

Instagram is gaining popularity as a marketing platform for real estate agents. The nature of the app makes it an ideal platform to showcase properties and present yourself as a professional. With its photo and video-based content formats, it is super easy to present your listings in the best way possible. Also, its nature of filtering through geo-localization helps to drive relevant people to your content and profile.

  • Over 1 billion active users worldwide
  • 71% of active users are under 35 (Statista, 2022).
  • Every user spends an average of 53 minutes per day on the platform.
  • Extensive and diverse audience base.
  • Instagram’s engagement is 4 times higher than Facebook’s
  • 83% of users say they discovered a new product or service on the platform.

Getting Started: Optimizing Your Instagram Profile

The key to successful Instagram marketing begins with an appealing profile that reflects your brand identity and expertise. Your Instagram grid is the first thing your potential leads will discover when reaching your profile, and we all know how important first impressions are. Here, consistency is key to creating a strong brand presence on Instagram.

Golden rules for a fantastic Profile 💡

1) Switch to a Business profile - This will give you access to insights about your audience and to the advertising suite. Also, when you make the switch, a ‘title’ will be displayed underneath your name. See more.

2) Select a Professional picture - Use a recent, professional picture of yourself. It will make your page look more personal than your logo. And it will be easier for users to put a face to your brand!

3) Write a short bio - Highlight your unique selling proposition and added value as a real estate agent. Keep it clean and simple, and easy to read. Include your full name, the locations you work at, and a link to your website.

4) Be consistent - Define brand guidelines and stick to them. Choose your colours, fonts, and type of photos. Being consistent with your branding will make a difference.

Creating content

Once that your profile is good to go, it is time to get your content creation journey started. We will guide you on what you should post on Instagram and share our expert tips.

Showcase your properties on your feed

Instagram is the ideal platform to showcase properties. Turn your feed into your online listings catalogue by sharing your properties.

➡️ Post carrousels to showcase a property. You can add up to 10 pictures, perfect to highlight all the features of the property. You can even include a little video at the end or even the 2D floor plan!

💡 Pro-tip

You can share your cases of success: such as sold properties! This will provide social proof and convince new leads to get in touch with you.

Create engagement with Instagram Stories

Use Instagram Stories to create more engagement among your followers. Stories are temporary, creating a sense of urgency for viewers to catch your content before it disappears.

What should you share on stories? Behind-the-scenes glimpses of properties, showcase your day-to-day activities, answer frequently asked questions, and even share new posts! So your followers can go and interact with them.

How can you make your stories interactive?Asking questions with polls or surveys, including question boxes and answering them later, using stickers, adding a link to drive traffic to your website or immortals.

Real Estate Videos for Instagram

Why? Videos bring 5 times more engagement than any other content format. Even though Instagram did start as a photo-sharing platform, videos are the star of the Social Media platform today. This increased visibility can help you reach a broader audience, making it a valuable platform for your marketing efforts.

All you need to do is start making Instagram Reels! These short, attention-grabbing videos are perfect for showcasing your properties creatively. Use them to bring your property to life. You can do a little tour of the listing, share neighbourhood highlights, and offer valuable insights into the local real estate market.

Get started on real estate video

Download our brand-new e-book packed with expert tips, practical advice, and examples! And get ready to create engaging video content that will captivate your audience and elevate your real estate marketing efforts!

How can you make Videos for Instagram like a Pro?

To create amazing and attractive, videos, you don’t have to invest a lot of time in video editing. Several mobile applications offer user-friendly editing tools that allow you to trim, add filters, and enhance your videos.

Our top 5 expert tips 💡

  • Find the right tool that best fits your necessities.
  • Keep it short and captivating, we want to keep the audience entertained as much as possible.
  • Be authentic in your content: when it comes to video making, the options are endless! Showcase properties, tell customer stories, or even share your day-to-day.
  • Incorporate trending music to add an element of entertainment and boost your reach.
  • Including captions and subtitles is a plus. They make your content more accessible to viewers, especially when people watch videos with the sound off.

Start creating amazing real estate videos

Our mobile video editor creates automatically generated videos, no manual editing is required. Just 5 minutes of shooting time! Internal stabilization through our software (iOS), automatic transitions and music and automatic layout and branding applied.


To sum up

With over 1 billion active users worldwide, the nature of the app makes it an ideal platform to showcase properties and present yourself as a professional. Instagram has an extensive and diverse audience and its engagement is 4 times higher than Facebook’s

From stories, to carousels to reels. You can showcase your properties, share customer stories, or even your day-to-day activities. Instagram is a great tool to build your brand.

Creating video content. Videos bring 5 times more engagement than any other content format. This increased visibility can help you reach a broader audience, making it a valuable platform for your marketing efforts. Start making videos now!