EN
The importance of using high quality content in real estate advertising
When it comes to selling or renting a property, online visibility is a crucial element in reaching potential buyers. To stand out in an increasingly competitive market, the use of high quality content has become essential.
High quality photography :
High quality photos are a key element in real estate advertising. They give a clear picture of the property and arouse the interest of potential buyers. Real estate ads with quality photos have 4 times more visibility than those with poor quality photos.
Virtual tours :
The virtual visit is an asset that is gaining popularity in real estate advertising. It allows buyers to discover the property in an immersive way, as if they were there. This can be a competitive advantage for those who decide to use it.
Videos :
Video is a popular medium within real estate advertising. It allows the property to be presented in a dynamic and engaging way. Real estate ads with videos have 5 times more engagement than those with only photos. In addition, videos reinforce the property's showcase on social networks and offer differentiation from competing listings.
![](https://nodalview-prod.imgix.net/assets/default/nodalview_video_hero_2023-04-07-064917_gkpn.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&ixlib=php-3.3.1&q=45&usm=20&w=1280&s=2353a1f3fc5201020612d7876a4f1ecb 1280w, https://nodalview-prod.imgix.net/assets/default/nodalview_video_hero_2023-04-07-064917_gkpn.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=7b5c64d7a64d19129aec134b0d2691a8 1024w, https://nodalview-prod.imgix.net/assets/default/nodalview_video_hero_2023-04-07-064917_gkpn.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=de255de86816d9d2eda231707b280984 768w, https://nodalview-prod.imgix.net/assets/default/nodalview_video_hero_2023-04-07-064917_gkpn.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&w=640&s=c528308359f108e5d135ddaf0ed6b44d 640w, https://nodalview-prod.imgix.net/assets/default/nodalview_video_hero_2023-04-07-064917_gkpn.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&w=568&s=8f1fdf6d421798f0977ea317940dcdf9 568w, https://nodalview-prod.imgix.net/assets/default/nodalview_video_hero_2023-04-07-064917_gkpn.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1136&ixlib=php-3.3.1&q=45&usm=20&w=1136&s=f65ec920070c4949a3f9b7cf835b6735 1136w, https://nodalview-prod.imgix.net/assets/default/nodalview_video_hero_2023-04-07-064917_gkpn.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=5dc67d7e35bf410bff3a529ef7ac4f93 375w, https://nodalview-prod.imgix.net/assets/default/nodalview_video_hero_2023-04-07-064917_gkpn.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&usm=20&w=750&s=c1f2d8090d16db761f84996c354014c6 750w)
Virtual tours are used in only 10% of real estate ads, videos for only 0.5%. With these slim numbers, you’ll make sure to stand out when you use a video in your ad!
The contribution of autonomous solutions
The use of qualitative and rich media in real estate advertising is a wise choice to stand out, moreover, with new innovative solutions, these media are affordable and easy to produce.
Autonomous solutions like Nodalview and our partner SweepBright allow agencies and agents to manage more properties in a qualitative way while reducing their budget. Our solution turns a simple smartphone into a powerful marketing tool. By reinventing real estate discovery and providing better customer support, we offer a collaborative platform that makes the real estate experience more enjoyable for everyone involved.
"The best thing about Nodalview is the relationship we have with CEO Thomas Lepelaars, and his entire team who are right by our side when we need it."
Optimising the transaction phase
Advising buyers :
It is essential to position yourself as an advisor to buyers. In order to do so, you need to anticipate customers' questions, understand their buying journey and identify the moments when stress can arise. When a customer is properly informed about the issues at stake, they are more relaxed.
Dealing with the unexpected :
This is one of your daily challenges. Indeed, unexpected situations can arise at any time in a real estate transaction. This is why, in order to be effective, you must be agile and be able to quickly propose alternatives to move the transaction forward. To do this, it is important to have regular exchanges with the buyer and not only with the seller, in order to keep them informed of all the progress of the transaction and to take into account their needs and constraints.
Saving time through mobility and automation :
Time is your most valued asset. This is why it is important to optimise it as much as possible in order to offer a quality service to your customers. There are two ways to do this: mobility and automation. With mobile tools, you can work efficiently anywhere and double your efficiency while providing personalised follow-up to your customers. It is even possible to automate up to 50% of your tasks, such as live estimating, follow-up, reminders, etc.
An agency in your pocket
SweepBright is a business software designed for real estate advisors, allowing them to give their clients the time they deserve. With its "mobile first" approach, accessibility is optimal, allowing a real estate agency to be in your pocket. Sweepbright offers automation of tasks such as mailing, invoicing and fee calculation, and many others which has resulted in over 10 million automated tasks since January 2022 and a 50% increase in user productivity.
A better buyer experience means convincing future sellers
Today's real estate market brings new demands on real estate agents. Sellers want their agent to use digital tools to promote their property. 70% of sellers prefer to work with an agent who offers a virtual visit as part of their sales strategy. Furthermore, sellers are also looking for real market data, especially when taking out a mandate. 75% of first-time sellers say they are reassured by an advisor who can provide them with accurate information on the property market.
It is therefore crucial to show your added value to potential sellers. To do this, you need to provide relevant data on the property market to demonstrate your expertise and know-how in the face of competition from individuals wishing to sell their property alone. By explaining how you use digital tools to find the right buyer, you can also demonstrate your ability to accompany sellers through the selling process.
It is important to consider that buyers can also be sellers or future sellers. By nurturing their buying experience, you can build trust with them and support them in their future selling project.
Get ready to become a #1 agent
Curious to see all the ways Nodalview help you deliver a 5-star experience to your buyers?
Why not book a demo or start a trial version and find out for yourself.
To sum up
HOW TO OPTIMISE THE SEARCH PHASE?
To stand out from the crowd, the use of high quality content has become essential. Do not hesitate to use the following tools :
- High quality photos
- Virtual tours
- Videos
With Nodalview, these media are affordable and easy to produce!
HOW TO OPTIMISE THE TRANSACTION PHASE ?
You need to be able to not only advise your buyers efficiently, but also be prepared to deal with unexpected situations that may arise at any time in a real estate transaction. To do this you need to free up time, through mobility but also through automation through SweepBright the business software designed for real estate advisors, which allows them to give their clients the time they deserve!
Related articles
![](https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=45&w=1280&s=559b9d97225c3210d32484af0e84c54e 1280w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&w=2560&s=6d7166630baab83deff5daefc4af1c75 2560w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=82&w=1024&s=387202a7ae0bfe88bb94ca6f85f4b413 1024w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=61&w=2048&s=d21f15620e8bcebc1d30b5e50ca77df8 2048w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&w=768&s=15d5d1fd421172f561dcbe606853b2fb 768w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&w=1536&s=5c53c023113048e6cd3a4769c8bcc69d 1536w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=480&ixlib=php-3.3.1&q=60&w=640&s=efdb5a7862a593b1671ad737f59c2737 640w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.1&q=60&w=568&s=42c5c0a733b8e9fb008edc1f97c2392e 568w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=852&ixlib=php-3.3.1&q=45&w=1136&s=efb082b978a3a3a3ed3fd2cca6305c36 1136w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=281&ixlib=php-3.3.1&q=60&w=375&s=9a7eaaab842e18175ef30202ebd6bc2a 375w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=562&ixlib=php-3.3.1&q=45&w=750&s=b6cf2282d0ccbb52829a4ee99d176620 750w)
5 steps to make your listings stand out
![](https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=45&usm=20&w=1280&s=076c07436cbca3288f7c8b6b0c6f0ebc 1280w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=2560&s=21bec262471299ebbb580b44d2dbbbd7 2560w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=82&w=1024&s=c4f1c1652e0b0555dd1cfc4077268a1d 1024w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=61&usm=20&w=2048&s=a6078b3b99e6fdb08f6ab366f56ba5b1 2048w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&w=768&s=a6aa1938f165ffe2ba35afd64cdd2117 768w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=f1d1abbfee00dbe3be909b76c3392a5c 1536w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=480&ixlib=php-3.3.1&q=60&w=640&s=c312024f4a2c0edc23188c4270af4771 640w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.1&q=60&w=568&s=b08f00e806e91b32faf0238d65f13fd9 568w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=852&ixlib=php-3.3.1&q=45&w=1136&s=45942000f79b01e2a418d7df9dbf2945 1136w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=281&ixlib=php-3.3.1&q=60&w=375&s=808b92115fd924de170a7d1a1dfdd428 375w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=562&ixlib=php-3.3.1&q=45&w=750&s=4dda9510aac410a6c57b5d3196b3e0eb 750w)
10 chatGPT prompts you need as a real estate agent
![](https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=45&w=1280&s=5aab447e1ba9c33484a57c0276efff5a 1280w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&w=2560&s=5434cd6259e1acd71df171500dd05a19 2560w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=82&w=1024&s=0365566974537e82d4b6cac150a644f5 1024w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=61&w=2048&s=54ab15ec6aebea6144bb0dbd95c92249 2048w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&w=768&s=9c8aff86deb298f437aa51a050957e0b 768w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&w=1536&s=f3119b1a95368e8faae89e541a579332 1536w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=480&ixlib=php-3.3.1&q=60&w=640&s=8839056ae1b2f694ab13b7e006d20bc9 640w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.1&q=60&w=568&s=cc34550fec9698068311735ff4d79790 568w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=852&ixlib=php-3.3.1&q=45&w=1136&s=b6979208609461e233ba8651ee21c7e4 1136w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=281&ixlib=php-3.3.1&q=60&w=375&s=bdbc6a07a0de924835c62038477d10ed 375w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=562&ixlib=php-3.3.1&q=45&w=750&s=202299a0e66bf6e3dbc5e8a19e088e90 750w)