How to get started on Social Media as a real estate agent

In today's real estate world, establishing a strong brand & online presence is key for success. Social media platforms offer a golden opportunity for real estate agents to connect with clients, showcase properties, and build a brand. In this 5 step guide, you will discover how to get started on social media as a real estate agent.

Last updated on 17/04/2024

1. Define Your Audience and Objectives

Before venturing into social media, take a moment to define your target audience and business objectives. Understanding who you are talking to will help later on when working on your content. Are you targeting first-time homebuyers, investors, or a specific geographic area? But that is not all, clearly defined objectives will shape your social media goals, whether it's increasing brand awareness, driving website traffic, or generating leads.

So before doing anything, ask yourself these 2 questions:

  • Who is my target audience?
  • What would I like to achieve through social media?

2. Create your social media profiles

First impressions matter, and your social media profiles serve as your virtual business card. Select which social media channels you would like to start with, we always recommend starting with Instagram and Facebook for your business and if you can, Linkedin for your personal profile.When creating your profiles, make sure that they are complete, professional, and consistent with your brand. Use a professional picture, include a compelling bio, indicate your geographic area and provide contact information.

3. Start creating content

Once your profiles are ready, it is time to start creating content. Quality content is key for an effective social media strategy. It attracts potential clients, builds up your branding and also positions you as an expert in your field.Create valuable, relevant, and informative content that resonates with your target audience. You can publish your listings, write blog posts, create videos, and share valuable insights and tips on buying or selling properties.You don’t need to make big investments in order to create high-quality content for social media. All you need is your smartphone and some creativity. It is easier than what it seems!

4. Be consistent

When it comes to social media, consistency is key. Create a content calendar or plan to maintain a regular posting schedule. It doesn’t need to be a lot of content, as long as you are consistent. Start by posting 2 or 3 times per week, and complementing your posts with stories.

Don’t overthink your content. It is super common to get caught up in waiting to post until something is perfect, and then end up never posting. Follow your feeling of what seems relevant for your audience and do it! Social media is all about trial and error. Embrace the learning process.

5. Engage with your audience

Social media is a two-way street. You have to engage with your audience as much as possible. Always answer comments, messages, and inquiries promptly. You should also be following other relevant people and engaging with their content as well. This helps a lot for the algorithm to showcase your content and profile to more and more relevant people.

Our expert tips

  • LinkedIn - Join relevant groups, participate in discussions, and share your knowledge.
  • Instagram - Use hashtags strategically to increase discoverability, and encourage user-generated content by reposting client testimonials or photos of happy homeowners. Always encourage clients to post and tag you.
  • Facebook - Share your property listings and make sure to answer all the questions you may get on the comments.

To sum up

By embracing the power of Instagram, LinkedIn, and Facebook, you can easily improve your online presence and connect with potential clients. Following these easy 5 steps, you will build a social media strategy aligned with your business objectives. As the real estate landscape continues to evolve, mastering social media will undoubtedly be a game-changer for your success in the industry. Start implementing these steps today and watch your real estate business thrive in the digital realm.