EN
1. Define Your Audience and Objectives
Before venturing into social media, take a moment to define your target audience and business objectives. Understanding who you are talking to will help later on when working on your content. Are you targeting first-time homebuyers, investors, or a specific geographic area? But that is not all, clearly defined objectives will shape your social media goals, whether it's increasing brand awareness, driving website traffic, or generating leads.
So before doing anything, ask yourself these 2 questions:
- Who is my target audience?
- What would I like to achieve through social media?
![](https://nodalview-prod.imgix.net/assets/default/Audience_2023-12-12-153325_pqej.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=a6b416b8ae145ab5397eaa9842e6a98e 1024w, https://nodalview-prod.imgix.net/assets/default/Audience_2023-12-12-153325_pqej.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=d2bbd949e50f31533e2fb9b133a22916 768w, https://nodalview-prod.imgix.net/assets/default/Audience_2023-12-12-153325_pqej.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&usm=20&w=640&s=ad054f9163ab4e6c770d59562b387e5a 640w, https://nodalview-prod.imgix.net/assets/default/Audience_2023-12-12-153325_pqej.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&usm=20&w=568&s=0ba566559dd25aa2d97060cb98bbf3ff 568w, https://nodalview-prod.imgix.net/assets/default/Audience_2023-12-12-153325_pqej.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=8e6d7a56d33dc425b0ecf78acaa3705c 375w, https://nodalview-prod.imgix.net/assets/default/Audience_2023-12-12-153325_pqej.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&usm=20&w=750&s=d3b20740ed32b680aeb6e8802162638c 750w)
2. Create your social media profiles
First impressions matter, and your social media profiles serve as your virtual business card. Select which social media channels you would like to start with, we always recommend starting with Instagram and Facebook for your business and if you can, Linkedin for your personal profile.When creating your profiles, make sure that they are complete, professional, and consistent with your brand. Use a professional picture, include a compelling bio, indicate your geographic area and provide contact information.
![](https://nodalview-prod.imgix.net/assets/default/social-media_2023-12-12-153332_kpnm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=418a7a7812f80ed63670f91ce4e14639 1024w, https://nodalview-prod.imgix.net/assets/default/social-media_2023-12-12-153332_kpnm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=6d375ac4a34f9e3a13500bf666d63224 768w, https://nodalview-prod.imgix.net/assets/default/social-media_2023-12-12-153332_kpnm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&usm=20&w=640&s=84f1a0af79a1e6734beff56e9ba34250 640w, https://nodalview-prod.imgix.net/assets/default/social-media_2023-12-12-153332_kpnm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&usm=20&w=568&s=e229d7131dde68ea4a6ca56beddaaf27 568w, https://nodalview-prod.imgix.net/assets/default/social-media_2023-12-12-153332_kpnm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=238ffd71d45372f4af64f9dc0b4f2c55 375w, https://nodalview-prod.imgix.net/assets/default/social-media_2023-12-12-153332_kpnm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&usm=20&w=750&s=57b783bf5b2016a01de8ceea5a2dfe1f 750w)
3. Start creating content
Once your profiles are ready, it is time to start creating content. Quality content is key for an effective social media strategy. It attracts potential clients, builds up your branding and also positions you as an expert in your field.Create valuable, relevant, and informative content that resonates with your target audience. You can publish your listings, write blog posts, create videos, and share valuable insights and tips on buying or selling properties.You don’t need to make big investments in order to create high-quality content for social media. All you need is your smartphone and some creativity. It is easier than what it seems!
![](https://nodalview-prod.imgix.net/assets/default/content.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=5fdbdc2cd649451166098327f9023062 1024w, https://nodalview-prod.imgix.net/assets/default/content.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=8796674b2c0e2b61d1d0aa9c6fe35726 768w, https://nodalview-prod.imgix.net/assets/default/content.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&usm=20&w=640&s=a641bfee6afa75458db3b7ed5ea83300 640w, https://nodalview-prod.imgix.net/assets/default/content.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&usm=20&w=568&s=f8c582ca93806c0d6441d6ba734f5f93 568w, https://nodalview-prod.imgix.net/assets/default/content.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=5ca57ce0bfc6d8c8e31a9ec9985762b4 375w, https://nodalview-prod.imgix.net/assets/default/content.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&usm=20&w=750&s=d68041b1e1bde06fdfcb54b394d48ade 750w)
4. Be consistent
When it comes to social media, consistency is key. Create a content calendar or plan to maintain a regular posting schedule. It doesn’t need to be a lot of content, as long as you are consistent. Start by posting 2 or 3 times per week, and complementing your posts with stories.
Don’t overthink your content. It is super common to get caught up in waiting to post until something is perfect, and then end up never posting. Follow your feeling of what seems relevant for your audience and do it! Social media is all about trial and error. Embrace the learning process.
![](https://nodalview-prod.imgix.net/assets/default/consistent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=0dc4100a62a05ae228f46bcea3bc4eea 1024w, https://nodalview-prod.imgix.net/assets/default/consistent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=78aa3d456c0256f5bb9d7de5cbd37e5d 768w, https://nodalview-prod.imgix.net/assets/default/consistent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&usm=20&w=640&s=54979a65f7cf9698fb3eade83c573b11 640w, https://nodalview-prod.imgix.net/assets/default/consistent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&usm=20&w=568&s=6f953cc481018e4541b3f7a6fbb2d446 568w, https://nodalview-prod.imgix.net/assets/default/consistent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=d0a75ecd0695c69a5d314ba4b6bf3fb7 375w, https://nodalview-prod.imgix.net/assets/default/consistent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&usm=20&w=750&s=b47c2aa4a202fa0d2c867f17a899bb3a 750w)
5. Engage with your audience
Social media is a two-way street. You have to engage with your audience as much as possible. Always answer comments, messages, and inquiries promptly. You should also be following other relevant people and engaging with their content as well. This helps a lot for the algorithm to showcase your content and profile to more and more relevant people.
Our expert tips
- LinkedIn - Join relevant groups, participate in discussions, and share your knowledge.
- Instagram - Use hashtags strategically to increase discoverability, and encourage user-generated content by reposting client testimonials or photos of happy homeowners. Always encourage clients to post and tag you.
- Facebook - Share your property listings and make sure to answer all the questions you may get on the comments.
![](https://nodalview-prod.imgix.net/assets/default/engage.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=b0a3c2cabf2b19b2b9be3ee711e6a202 1024w, https://nodalview-prod.imgix.net/assets/default/engage.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=40cdb8b685703da1c35f8fcde88d5848 768w, https://nodalview-prod.imgix.net/assets/default/engage.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&usm=20&w=640&s=02a1747569a48852adffeb761f9454af 640w, https://nodalview-prod.imgix.net/assets/default/engage.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&usm=20&w=568&s=484ef4105f79b61ca45d04c6f5f400f1 568w, https://nodalview-prod.imgix.net/assets/default/engage.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=61e2da7898a922ed4d550320f5be2b35 375w, https://nodalview-prod.imgix.net/assets/default/engage.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&usm=20&w=750&s=ae93e573290578ce91fed6b962ac6b1b 750w)
To sum up
By embracing the power of Instagram, LinkedIn, and Facebook, you can easily improve your online presence and connect with potential clients. Following these easy 5 steps, you will build a social media strategy aligned with your business objectives. As the real estate landscape continues to evolve, mastering social media will undoubtedly be a game-changer for your success in the industry. Start implementing these steps today and watch your real estate business thrive in the digital realm.
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