EN
Why LinkedIn is key for Real Estate Agents
LinkedIn stands out from other social media platforms due to its business-focused nature. It's a space where professionals connect, share industry insights, and foster valuable relationships. For real estate agents, this presents a unique opportunity to connect with potential clients, partners, and industry experts in a context that's tailored to business.
Also, LinkedIn’s high engagement makes it an essential tool for Real Estate Agents to generate quality leads. The platform generates the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
Let’s get started
1. Create an Impressive Profile
Your LinkedIn profile serves as your digital business card. Ensure your profile is complete, accurate, and engaging. This includes a professional profile photo, a compelling headline that highlights your expertise , a well-crafted summary that outlines your strengths and accomplishments, and a detailed work history.
- Choose a professional photograph. Including a personal picture is way better than using your company or agency logo. Keep that for the next one!
- Add a banner image. Ideally a branded design including your logo or something easy to recognize such as a photo of a local landmark. If you have one on Facebook it can be the same! Or you can easily create a banner with Canva.
- Create a catchy headline. Your job title under your name is what gets the most attention from viewers. Having a catchy and accurate headline will drive more people to your profile.
- Write a complete summary. In the ‘About’ Section, include an overview of your professional experience and skills. It is a good opportunity to present yourself both professionally and personally. The goal is to attract attention, establish credibility, and differentiate your services from other real estate agents.
- Recommendations. Having recommendations from former clients or colleagues is gold on LinkedIn. These are visible on your profile and serve as social proof. Such as the important reviews before buying a product, recommendations convince prospects to contact you.
![](https://nodalview-prod.imgix.net/assets/default/Articles-visuals-Linkedin-2-2.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=c00f438ff2de257d49d01aafa852ca3b 1024w, https://nodalview-prod.imgix.net/assets/default/Articles-visuals-Linkedin-2-2.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=bc81fe93d4c29a1b97ce2fac1d3cdca3 768w, https://nodalview-prod.imgix.net/assets/default/Articles-visuals-Linkedin-2-2.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&usm=20&w=640&s=faf0915786957c1b623b594d08ecb732 640w, https://nodalview-prod.imgix.net/assets/default/Articles-visuals-Linkedin-2-2.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&usm=20&w=568&s=1e32c63ec05067c228adcd49b573f007 568w, https://nodalview-prod.imgix.net/assets/default/Articles-visuals-Linkedin-2-2.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=b66d018718254c722d0b169f70be47c0 375w, https://nodalview-prod.imgix.net/assets/default/Articles-visuals-Linkedin-2-2.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&usm=20&w=750&s=b25aa8c83ee81eab72f780193bb4c4e0 750w)
Include industry-specific related keywords in your headline and summary. The platform relies on keywords to help its users connect with other people, including a keyword on your headline will help prospects find your profile. When working on your profile, don't forget to include:
- Popular keywords - These are the general real estate business keywords people are actively searching for. Such as real estate agent, real estate professional, and real estate advisor.
- Specialty-related keywords - These highlight your expertise within the real estate industry. For example, residential real estate agent or luxury real estate agent.
- Local keywords - These help filter your area of service. You can include them in your headline. For example, “Parisian Region real estate agent” or “Real Estate Consultant in London”.
2. Connect Strategically
Once your profile is good to go, it is time to build your network. Who can you connect with? Everyone! Homeowners, home sellers, fellow real estate agents and don’t forget that every single person on LinkedIn lives in a house and will probably at some point think about buying or selling. So start by connecting with current and former clients, friends, and colleagues. Our suggestion is to start targeting local connections first.
With LinkedIn’s advanced business tools, it is now super easy to find and connect with the right people. By searching for people with a keyword on their profile, and then filtering the search, you can get very good and refined results. You can filter by location, school, the company they work for, etc. Using the same method you can connect with CEOs, managing directors, and more.
Once you are connected with someone, they’ll automatically see your posts and updates. And also, every time a connection interacts with your post, it will be showcased to his network. So connecting with people and engaging with their content is a must on LinkedIn. You will slowly be showcased to people you haven’t even connected with yet.
When you are starting, send 10 connection requests to people every day, and personalize connection requests with a brief message to explain your interest in connecting!
3. Start creating diverse and regular content
When it comes to posting on LinkedIn it is important to keep it different and consistent. There are different types of content you can share with your community. Make sure to come up with some diverse pieces and post them regularly!
Here are our top 5 ideas:
- Valuable content for the real estate industry - such as market insights in your local area, articles you have read about current trends or tips for home buyers/sellers. By sharing your knowledge, you position yourself as an expert and build credibility in your network.
- Wins & achievements - LinkedIn is the social media platform to share your professional wins. So don’t hesitate to use this space to post your wins with your network, such as a sold property, a certification you received, or even a professional challenge you overcame.
- Showcase listings - Share an interesting description of the property along with images, videos, or even the link to a virtual tour of the property. Do this occasionally. One of the main mistakes agents make when using LinkedIn is using it ONLY to showcase properties.
- LinkedIn Articles - You can also write and share your own articles on LinkedIn’s publishing platform. Such as your opinions and insights about the markets, personal challenges, or even customer cases to build up your social proof
- Share content from your network - You don’t always need to work from scratch. When you find an interesting post made by someone in your network make sure to share it with your personal thoughts!
4. Join Relevant Groups
LinkedIn Groups are communities where professionals discuss industry-specific topics. This is an excellent way to broaden your network and stay updated on the latest trends. There are around 30,000 LinkedIn real estate groups you can join. **Simply start by searching for real estate-related groups and engage in conversations. Joining them helps you get more involved in the industry.
Join at least 3 groups on LinkedIn and remain active on them. How? By participating weekly in discussions, or by starting discussions! Your name will be showcased to a lot of relevant people!
5. Use LinkedIn's Messaging
LinkedIn's messaging feature can be a powerful tool for building relationships. And a good way to replace cold emails. Reach out to potential clients, collaborators, and partners with personalized messages that showcase your value proposition. Remember to keep your messages professional and focused on how you can help them.
![](https://nodalview-prod.imgix.net/assets/default/greg-bulla-auITmXWF3Qw-unsplash-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=854&ixlib=php-3.3.1&q=45&w=1280&s=cb292ac26c960ad128eb7c9922134b14 1280w, https://nodalview-prod.imgix.net/assets/default/greg-bulla-auITmXWF3Qw-unsplash-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1708&ixlib=php-3.3.1&q=61&w=2560&s=4807919ecadb8a1fe08de98ae0ac7f3d 2560w, https://nodalview-prod.imgix.net/assets/default/greg-bulla-auITmXWF3Qw-unsplash-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=683&ixlib=php-3.3.1&q=82&w=1024&s=55cad6f20a4e8dd8fb02d5e74f3d9fff 1024w, https://nodalview-prod.imgix.net/assets/default/greg-bulla-auITmXWF3Qw-unsplash-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1366&ixlib=php-3.3.1&q=61&w=2048&s=a70434ef6b4dfe9e8c76ccd2a5abb828 2048w, https://nodalview-prod.imgix.net/assets/default/greg-bulla-auITmXWF3Qw-unsplash-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.1&q=60&w=768&s=c91f9e3146903c40891d0c759bc0da06 768w, https://nodalview-prod.imgix.net/assets/default/greg-bulla-auITmXWF3Qw-unsplash-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1025&ixlib=php-3.3.1&q=45&w=1536&s=a5981c36fe9e9fdfffc95b6a49ee8bb0 1536w, https://nodalview-prod.imgix.net/assets/default/greg-bulla-auITmXWF3Qw-unsplash-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=427&ixlib=php-3.3.1&q=60&w=640&s=8fce84d9d2d8f7fb49bd6638c439a2b0 640w, https://nodalview-prod.imgix.net/assets/default/greg-bulla-auITmXWF3Qw-unsplash-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=379&ixlib=php-3.3.1&q=60&w=568&s=5a0ed9f9dd0a67dfd6afcb8d38e56556 568w, https://nodalview-prod.imgix.net/assets/default/greg-bulla-auITmXWF3Qw-unsplash-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=758&ixlib=php-3.3.1&q=45&w=1136&s=e8240ed61df0215779d29f46e9c2de90 1136w, https://nodalview-prod.imgix.net/assets/default/greg-bulla-auITmXWF3Qw-unsplash-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=250&ixlib=php-3.3.1&q=60&w=375&s=aa474bb16008ff44a858bcc3b0cd1706 375w, https://nodalview-prod.imgix.net/assets/default/greg-bulla-auITmXWF3Qw-unsplash-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=500&ixlib=php-3.3.1&q=45&w=750&s=1b98baa059daf6cae799ccacb6049327 750w)
To sum up
Being the platform that generates the highest visitor-to-lead conversion rate, LinkedIn has become an essential tool for Real Estate Agents to generate quality leads.
How can you leverage Linkedin to boost your real estate business? In 5 simple steps!
- Creating an impressive profile
- Connecting strategically
- Creating diverse content and being consistent
- Joining groups and participating in discussion
- Contacting people through Linkedin Messaging
Related articles
![](https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=45&w=1280&s=559b9d97225c3210d32484af0e84c54e 1280w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&w=2560&s=6d7166630baab83deff5daefc4af1c75 2560w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=82&w=1024&s=387202a7ae0bfe88bb94ca6f85f4b413 1024w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=61&w=2048&s=d21f15620e8bcebc1d30b5e50ca77df8 2048w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&w=768&s=15d5d1fd421172f561dcbe606853b2fb 768w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&w=1536&s=5c53c023113048e6cd3a4769c8bcc69d 1536w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=480&ixlib=php-3.3.1&q=60&w=640&s=efdb5a7862a593b1671ad737f59c2737 640w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.1&q=60&w=568&s=42c5c0a733b8e9fb008edc1f97c2392e 568w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=852&ixlib=php-3.3.1&q=45&w=1136&s=efb082b978a3a3a3ed3fd2cca6305c36 1136w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=281&ixlib=php-3.3.1&q=60&w=375&s=9a7eaaab842e18175ef30202ebd6bc2a 375w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-listings-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=562&ixlib=php-3.3.1&q=45&w=750&s=b6cf2282d0ccbb52829a4ee99d176620 750w)
5 steps to make your listings stand out
![](https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=45&usm=20&w=1280&s=076c07436cbca3288f7c8b6b0c6f0ebc 1280w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=2560&s=21bec262471299ebbb580b44d2dbbbd7 2560w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=82&w=1024&s=c4f1c1652e0b0555dd1cfc4077268a1d 1024w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=61&usm=20&w=2048&s=a6078b3b99e6fdb08f6ab366f56ba5b1 2048w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&w=768&s=a6aa1938f165ffe2ba35afd64cdd2117 768w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=f1d1abbfee00dbe3be909b76c3392a5c 1536w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=480&ixlib=php-3.3.1&q=60&w=640&s=c312024f4a2c0edc23188c4270af4771 640w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.1&q=60&w=568&s=b08f00e806e91b32faf0238d65f13fd9 568w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=852&ixlib=php-3.3.1&q=45&w=1136&s=45942000f79b01e2a418d7df9dbf2945 1136w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=281&ixlib=php-3.3.1&q=60&w=375&s=808b92115fd924de170a7d1a1dfdd428 375w, https://nodalview-prod.imgix.net/assets/default/Thumbnail-Article-ChatGPT-EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=562&ixlib=php-3.3.1&q=45&w=750&s=4dda9510aac410a6c57b5d3196b3e0eb 750w)
10 chatGPT prompts you need as a real estate agent
![](https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=45&w=1280&s=5aab447e1ba9c33484a57c0276efff5a 1280w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&w=2560&s=5434cd6259e1acd71df171500dd05a19 2560w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=82&w=1024&s=0365566974537e82d4b6cac150a644f5 1024w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=61&w=2048&s=54ab15ec6aebea6144bb0dbd95c92249 2048w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&w=768&s=9c8aff86deb298f437aa51a050957e0b 768w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&w=1536&s=f3119b1a95368e8faae89e541a579332 1536w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=480&ixlib=php-3.3.1&q=60&w=640&s=8839056ae1b2f694ab13b7e006d20bc9 640w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.1&q=60&w=568&s=cc34550fec9698068311735ff4d79790 568w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=852&ixlib=php-3.3.1&q=45&w=1136&s=b6979208609461e233ba8651ee21c7e4 1136w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=281&ixlib=php-3.3.1&q=60&w=375&s=bdbc6a07a0de924835c62038477d10ed 375w, https://nodalview-prod.imgix.net/assets/default/Article-Thumbnail-EN-How-can-I-use-AI-as-a-real-estate-agent.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=562&ixlib=php-3.3.1&q=45&w=750&s=202299a0e66bf6e3dbc5e8a19e088e90 750w)