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What's the current state of the industry?
Did you know that less than 1% of real estate agencies create videos, either internally or externally? Shockingly, a whopping 88% don't use videos at all, and around 10% settle for amateurish attempts. With less than 1 in 500 properties being showcased through video, it's clear that incorporating video can set you apart as a real estate agent.
Why the reluctance?
Marc, who has coached over 2000 agents in the last 12 years, conducted a survey in 2023 that revealed some interesting insights.
- Creating Good Clips: Before the training, only 8% of agents found creating good video clips easy.
👉 After training, a remarkable 100% felt confident in their abilities.
- Video Editing: Initially, only 33% felt at ease with video editing.
👉 Post-training, an impressive 92% were confident in their editing skills.
- Efficiency: Before training, just 8% believed they could shoot and edit a 60-second video in under 30 minutes.
👉 After training, a convincing 76% were confident it was achievable.It's clear that misconceptions about real estate videos can be easily dispelled with a few simple tools.
The 5 Key Ingredients for a Great Real Estate Video
1
Video Length
Don't try to cram everything into your video; that's not the goal. Aim to create a teaser that are optimised for multiple channels that leaves your viewers wanting more. Keep your video under one minute, or go up to two minutes if you have plenty to showcase. Remember, you're not providing a full tour; if you need one, consider a 360° virtual tour for interactivity.
2
Wide Angle
Use a wide-angle lens whenever possible. This offers a more accurate representation of room sizes and layouts, ensuring you capture all essential details without cropping.
3
Respect Vertical Lines
Maintain proper alignment. Keep your camera at a height where doors, windows, and walls appear straight and vertical lines are parallel. This ensures viewers see a realistic view of the space.
4
Lighting
Lighting plays a pivotal role in achieving vivid colors and high-quality videos. Open curtains and doors to let in natural light. Shoot on bright days for optimal results, avoiding evening or early morning sessions.
5
Subtitles and Descriptions
Strengthen your video with in-image text to provide crucial information to viewers. Keep it concise; the goal is to deliver precise details about the property or room on display. Use terms like "12m2 bedroom," "Fully equipped kitchen," or "Separated toilet." Don't forget to include your intro, display your logo, and provide contact information for maximum impact at the end.
Now, let's talk video distribution
Marc shared some valuable insights on sharing your videos on three different channels: YouTube, social media (Instagram & Facebook), and real estate portals. Here's what you need to know:
- YouTube: Create an eye-catching thumbnail for your video; it's the first thing viewers see and determines whether they'll click. Use relevant keywords, keep the title short and to the point, and don't give away too much. When writing the video description, include additional information, summarize key details, and provide contact information.
- Social Media: Tailor your videos for different platforms and engage with your audience by responding to comments and messages promptly. Don’t forget to write an engaging description to accompany your video and to keep the on-video text as minimal as possible. Social media algorithms work differently on each platform. We’ve elaborated on a few examples in previous articles.
- Real Estate Portals: Opt for landscape videos and provide a YouTube URL for easy access. Keep your video duration to a maximum of 1 minute and 30 seconds.
Putting Theory into Practice
Ready to roll up your sleeves and get started? Here's a quick overview of what to expect:
- Shooting Techniques:Thomas delved into our tailored shooting techniques during the masterclass. Check out our guide for videos of each movement and sample shots.
- Editing Videos: It's a breeze with the Nodalview app in your pocket. You'll have access to a suite of real estate video-specific tools, allowing you to create captivating property videos on the go, using just your smartphone.
With Nodalview's Mobile Video Maker, you can effortlessly:
- Craft Descriptions and Text: Easily incorporate descriptions and text to convey your message effectively.
- Apply Seamless Transitions and Effects: Elevate your videos with smooth transitions and captivating effects in just a few clicks.
- Personalize Your Video: Customize your video to align with your brand's colors and automatically integrate your logo.
- Effortlessly Edit Your Clips: The user-friendly interface allows you to move, edit, trim, and cut your clips with ease, ensuring your video is just right.
- Swiftly Share Your Creations: Share your videos almost instantly, putting your content in front of your audience without delay.
In sum
With this newfound knowledge, you're now equipped to venture into the world of stunning property videos. So, are you ready to take the plunge? Don't hesitate—start creating and showcasing your properties in a whole new light!
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