6 steps to Leverage TikTok for Your Real Estate Business

Being one of the fastest-growing social media apps and with over 1 billion active users in 2023, TikTok marketing has the potential to significantly expand your reach and generate a higher volume of valuable leads. In this article, you will discover how to leverage TikTok video content to captivate your audience in just 6 simple steps.

Last updated on 02/10/2023

1. Understand TikTok's Platform

To really leverage the power of TikTok, it is important for Real estate agents to understand the platform’s features and functionalities. TikTok is considered the most engaging Social Media platform, mainly because of the amount of time people spend on it. A TikTok user opens the app 8 times a day and spends an average of 95 minutes per day on the platform. Famous for its short-form video content and viral trends, the real power of using TikTok lies behind its algorithm.

TikTok’s reach is higher and more tailored compared to other Social Media platforms. Why? Because the algorithm almost seamlessly showcases relevant content in terms of geolocation and topics to its users. It is always looking for new relevant content to show to users based on their previous engagement in the app. Also, TikTok has a massive and diverse audience. But beyond the audience demographics, by default, when you enter TikTok as a user, you land on the ‘for you’ page. This is where content is displayed based on a user’s previous engagement in the platform. People whose interests match your content will discover your videos on this page.

2. Target your future clients

In order to get your content showcased to the correct audience and generate real estate leads, you need to establish a niche audience. When we talk about ‘niche audience’ we refer to selecting a segment of people that has specific needs or interests. It will probably be a small group, but more valuable: as they tend to be more engaged and responsive. By targeting your content to a specific audience and to a specific niche within real estate, your chances of being shown to the right people are higher.

How to get started?

  1. Envision the ideal client within your niche - Focus on specific types of clients. Is it home buyers? Is it home sellers? Is it both? You should try to get specific when targeting content, and speaking directly to homeowners that are looking to sell, or people that are looking for properties to buy.
  2. Write down their common questions and concerns - What do you think you can help them with through your TikTok content? How could you attract them? How can you get them to engage with you?
  3. Make content that addresses those topics - Turn the answers to those questions into video ideas. We will share are top real estate video ideas and templates with you later on!
  4. Use the correct hashtags - Include relevant hashtags to the topic of the video, the locations you work at and the audience you are trying to attract. We will dive deeper into hashtags later in this article.

You will organically start to attract a particular client type or even demographic. This will slowly start building your targeted audience. Keep in mind that targeting a niche and building a niche audience is not done overnight! It will definitely take some time.

3. Create captivating and creative TikTok videos

Now that you understand the nature of TikTok and have targeted your audience, let's dive into the exciting realm of video creation. The algorithm gives all users an equal opportunity to go viral, so it is your chance to be creative and go the extra-mile with your content.

If you are new to video, you can easily create engaging videos within TikTok. The platforms provide different editing tools, features, sounds, and effects that make everything easier. As a real estate agent, there are several video ideas you can share on TikTok that can effectively showcase your expertise and listings.

Pro-tip 💡

Remember you can create your Social Media videos with our Mobile Video Editor and then share them on TikTok!

Our top Ideas for Real Estate TikToks

  1. Property Walkthroughs: Take viewers on a tour of a property, highlighting its unique features, amenities, and selling points. Use catchy captions and engaging music to keep viewers hooked. This is a great opportunity to use trending audio.
  2. Market Updates and Insights: Provide bite-sized real estate market information and analysis. Educate your audience about trends, forecasts, and investment opportunities.
  3. Agent Behind-the-Scenes: Offer glimpses into your day-to-day work, from client meetings to property viewings. Humanize your brand and build trust with authenticity.
  4. Answering FAQs: Address common questions and concerns from potential buyers. This demonstrates your expertise and establishes you as a reliable resource.
  5. Home Preparation tips: Share home-staging ideas and interior design inspiration. Position yourself as a source of valuable home improvement knowledge.

Real Estate video templates

Discover 4 essential video templates that will serve as a guiding checklist for you to start creating amazing real estate videos for Social Media!

4. Actively engage with your audience

Building a thriving TikTok account and community requires active engagement with your audience. It’s important to remember that as the most engaging Social Media Platform, TikTok heavily prioritizes engagement. The more your users interacts with your video, the more it would be displayed, and the higher reach it will have.

How can you interact with your community?

  • Write questions on the copy of the video to incentive answers in the comments!
  • Answer all comments on your videos
  • Participate in duets with other TikTok creators
  • Collaborate with influencers

Pro-tip 💡

Authenticity is the secret ingredient to win at TikTok. When it comes to video ideas, don’t limit yourself. Showcase yourself, and your personality, and let your passion for real estate come to light! By creating a more genuine and emotional connection with your audience, you will slowly build a loyal community that completely trusts your expertise.

5. Use TikTok real estate hashtags

They may seem irrelevant on other Social Media platforms, but hashtags are very important on TikTok. Using hashtags tells the algorithm what your content is about, so your video can be shown to people interested in certain topics. Also, hashtags are clickable. For example, if a user clicks on a hashtag, they will be brought to a new page with all the videos that contain that hashtag. Therefore, it is highly important to use popular and accurate hashtags that are related to your content.

You can find relevant and popular hashtags on the “Discover” page within the app. There you can search for real estate topics. Some of the top TikTok real estate hashtags are #realtor, #realestateagent, and #home. You can also look at what your top competitors are using as hashtags, or even do some research to find the trending real estate hashtags.

Pro-tip 💡

Try to use hashtags with different levels of popularity. It is more possible you will be found through hashtags with under 100,000 views. With hashtags with billions of views, your video could get lost.

6. Follow trends & challenges

One of the main reasons for TikTok's popularity is its trends and challenges. A trend is a collection of viral short videos that use popular features, songs, sound effects, and/or hashtags. A video becomes viral, and different users start re-doing it - therefore we have a TikTok trend.

Even though it is important to keep your content as original as possible, doing some trending content or using trending audio from time to time can be very beneficial. When something is trending, people find it engaging. Creating trending content can increase your possibility of showing up on someone’s “For you” page. If someone has interacted with the content of that trend before, the algorithm will keep showing more of that trend.

You may find some real estate trends you can make your own: from offering real estate tips and tricks to uncovering hidden rooms. Or just showcasing your properties with trending audio. The point here is that not every video on TikTok needs to be super serious. Leveraging TikTok inquires to use the nature of the platform to expand how your reach and engage with potential clients! Be aware that new trends arise every day, so you need to keep up!

How can you identify trends you could do?

  1. Scroll down your “For you” page on TikTok
  2. You will identify trends: such as audio used on multiple videos, or filters.
  3. Save the audio or video ideas you think could be useful for you
  4. Use the audio and re-create the videos!


To sum up

TikTok isn't just a platform for dance challenges – it's a powerful tool that real estate agents haven’t taken advantage of yet. Therefore, there is a huge opportunity for you to boost your real estate business through TikTok. By understanding TikTok's unique features, focussing on a real estate niche, leveraging trends, and engaging authentically with your community, you'll be well on your way to dominating the platform and seeing the rewards on your real estate business.


Try our video editor for free and start creating captivating content that will leave your audience wanting more. And don't forget to dive deeper into the world of TikTok marketing by reading our comprehensive e-book on mastering the art of real estate on TikTok.