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How does the quality of your real estate photos improve your business results?
Multiply the requests for contacts
When scanning online ads, prospects are attracted to photos with a sharp and bright image. Online, it is therefore important to make the difference and to do this quickly! The user's eyes will decide in a few seconds whether they are interested in your ad or not.Your photo must therefore be legible at first glance. This requires high resolution and perfect brightness. These two criteria will allow you to convey the atmosphere of the property in a photo and to arouse positive emotions. By respecting these two criteria, your professional real estate photos will allow you to double the visibility of your ads. You will get more contact requests and multiply your chances of selling.
![](https://nodalview-prod.imgix.net/assets/default/NV_Before_After_ClientPack_V1_Open-Type-Layout-Scaled.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=720&ixlib=php-3.3.1&q=45&w=1280&s=4ea0a37e4a0c6aa07075fa6f68f4ff66 1280w, https://nodalview-prod.imgix.net/assets/default/NV_Before_After_ClientPack_V1_Open-Type-Layout-Scaled.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1440&ixlib=php-3.3.1&q=61&w=2560&s=4675f9eb45c2c85078a9b1b29edf08c4 2560w, https://nodalview-prod.imgix.net/assets/default/NV_Before_After_ClientPack_V1_Open-Type-Layout-Scaled.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=82&w=1024&s=724724e84b29629f25a11efd3e679e4c 1024w, https://nodalview-prod.imgix.net/assets/default/NV_Before_After_ClientPack_V1_Open-Type-Layout-Scaled.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=61&w=2048&s=4c54286a9b34c52949cf3c07d5215bbd 2048w, https://nodalview-prod.imgix.net/assets/default/NV_Before_After_ClientPack_V1_Open-Type-Layout-Scaled.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&w=768&s=b3f4b8cdbe0bcff4a85a6b4a4370debc 768w, https://nodalview-prod.imgix.net/assets/default/NV_Before_After_ClientPack_V1_Open-Type-Layout-Scaled.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&w=1536&s=d5e3b4db53cdfefc3c52932f446b7b49 1536w, https://nodalview-prod.imgix.net/assets/default/NV_Before_After_ClientPack_V1_Open-Type-Layout-Scaled.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=360&ixlib=php-3.3.1&q=60&w=640&s=e729f1a4c6fbab6bc3b88ae27cb67ebe 640w, https://nodalview-prod.imgix.net/assets/default/NV_Before_After_ClientPack_V1_Open-Type-Layout-Scaled.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=319&ixlib=php-3.3.1&q=60&w=568&s=c2f5f677acb74c47ce213ad68e558376 568w, https://nodalview-prod.imgix.net/assets/default/NV_Before_After_ClientPack_V1_Open-Type-Layout-Scaled.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=639&ixlib=php-3.3.1&q=45&w=1136&s=842a3c482e9207f941ed701eaff944fa 1136w, https://nodalview-prod.imgix.net/assets/default/NV_Before_After_ClientPack_V1_Open-Type-Layout-Scaled.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=210&ixlib=php-3.3.1&q=60&w=375&s=c84c683ba40a8557c957206ebb89c899 375w, https://nodalview-prod.imgix.net/assets/default/NV_Before_After_ClientPack_V1_Open-Type-Layout-Scaled.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=421&ixlib=php-3.3.1&q=45&w=750&s=9880074115697285a8b02d79768922fe 750w)
Sell faster and with a better price
With qualitative real estate photos you reduce the selling time. The leading Dutch real estate portal Funda has conducted a survey on more than 250,000 properties. The result: the median selling time of properties highlighted with professional quality photos is 22 days shorter than others. In addition, the properties in question have a 20% higher chance of being sold.The study also shows that properties with a sale price between €200,000 and €1 million sell for between 3,500 € and 11,000 € more if they are highlighted with quality photos.
Get more properties
The professional photo is a real argument when it comes to signing more properties. The quality of the photos you use attests of your professionalism and shows the added value of your services.You will show to a seller that you use techniques of enhancement that they do not master. To do this properly, make sure that the quality of your photos is reflected in all your assignments. A perfect presentation of 100% of your portfolio brings more value than just highlighting your exclusive or exceptional properties.
![](https://nodalview-prod.imgix.net/assets/default/photo-immobiliere-dun-salon.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=785&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=fa9f2b5fada06b553346cfb42e6f46ce 1024w, https://nodalview-prod.imgix.net/assets/default/photo-immobiliere-dun-salon.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=589&ixlib=php-3.3.1&q=60&usm=20&w=768&s=11571dea62580ca98680afabdc4f75ec 768w, https://nodalview-prod.imgix.net/assets/default/photo-immobiliere-dun-salon.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=491&ixlib=php-3.3.1&q=60&usm=20&w=640&s=15458b94b23f8bb029df720100d77935 640w, https://nodalview-prod.imgix.net/assets/default/photo-immobiliere-dun-salon.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=435&ixlib=php-3.3.1&q=60&usm=20&w=568&s=670669168897262798edfc7dc632eab4 568w, https://nodalview-prod.imgix.net/assets/default/photo-immobiliere-dun-salon.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=287&ixlib=php-3.3.1&q=60&w=375&s=8fc4459e167fcdf39670fc86a5dae84d 375w, https://nodalview-prod.imgix.net/assets/default/photo-immobiliere-dun-salon.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=575&ixlib=php-3.3.1&q=45&usm=20&w=750&s=30fc5b1e6517a432798b8d2c27172742 750w)
What are the solutions to get professional photos?
Use a professional photographer
Professional photographers are experts who know the real estate photography contingent. They highlight spaces and light for a high quality result. It will cost you around €75 for a photo report of 15 shots. During the shooting, you must accompany the photographer on the spot in order to point out the elements you wish to emphasize in the photos.
You don't always have time to accompany a photographer on each of your properties? Then you can opt for a stand-alone photo solution. These allow you to make quality presentations of all the properties in your portfolio without neglecting any one of them.
Equipping yourself with a professional camera
Compact cameras have the advantage of being easily transportable, but unfortunately the image quality is not always there. For a qualitative rendering choose a Reflex or Bridge camera. Count approximately €300 for a Bridge and €900 for a reflex.But no need to buy the latest equipment, the entry-level products are very satisfactory. However, if it is a question of equipping all the realtors of an agency the investment will be consequent. You should also think about training in real estate photography to make sure you capture great shot every time.
Smartphone solutions can make your life easier
Smartphone solutions make it possible to equip an entire team of realtors at a lower cost, their smartphone being the only equipment required. Each realtor is autonomous and will be able to take pictures of all the goods in your portfolio.Some solutions automatically retouch the photos, which is a considerable time saver. If you decide to use a smartphone solution, make sure that the image quality is up to scratch. Not all solutions are the same, but some like Nodalview deliver the same high quality as professional photos.
![](https://nodalview-prod.imgix.net/assets/default/EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=542&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=bbd17803437303c6268146f101cf5e84 1024w, https://nodalview-prod.imgix.net/assets/default/EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=406&ixlib=php-3.3.1&q=60&usm=20&w=768&s=fdf713f0cae890711b4ef192012125b3 768w, https://nodalview-prod.imgix.net/assets/default/EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=339&ixlib=php-3.3.1&q=60&usm=20&w=640&s=e6ef7ea1d280cbe9aaa51256ba26472f 640w, https://nodalview-prod.imgix.net/assets/default/EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=300&ixlib=php-3.3.1&q=60&w=568&s=16552433c4287d3791705b7f08dba228 568w, https://nodalview-prod.imgix.net/assets/default/EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=601&ixlib=php-3.3.1&q=45&usm=20&w=1136&s=8617626526f7a340ab382e8db81ec8cf 1136w, https://nodalview-prod.imgix.net/assets/default/EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=198&ixlib=php-3.3.1&q=60&w=375&s=40b6392ff54f0352624e95ab72d636ea 375w, https://nodalview-prod.imgix.net/assets/default/EN.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=397&ixlib=php-3.3.1&q=45&usm=20&w=750&s=3d6a4f4b77b960fe7e4b6194b0b96084 750w)
![](https://nodalview-prod.imgix.net/assets/default/EN-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=542&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=ef6710b5d768ba61e83b6db8ee462211 1024w, https://nodalview-prod.imgix.net/assets/default/EN-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=406&ixlib=php-3.3.1&q=60&usm=20&w=768&s=3c2bc37776a33e31235e1c66a00f9984 768w, https://nodalview-prod.imgix.net/assets/default/EN-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=339&ixlib=php-3.3.1&q=60&usm=20&w=640&s=fda145d227500ce588d5f55b846188e0 640w, https://nodalview-prod.imgix.net/assets/default/EN-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=300&ixlib=php-3.3.1&q=60&w=568&s=2564eccf7a04f290fb44634e89b83520 568w, https://nodalview-prod.imgix.net/assets/default/EN-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=601&ixlib=php-3.3.1&q=45&usm=20&w=1136&s=db5b966c45b482b0594162d1138d1b91 1136w, https://nodalview-prod.imgix.net/assets/default/EN-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=198&ixlib=php-3.3.1&q=60&w=375&s=f49563b3c5a0116ebf9d236755f46c12 375w, https://nodalview-prod.imgix.net/assets/default/EN-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=397&ixlib=php-3.3.1&q=45&usm=20&w=750&s=93ad1c8f9de3529589a030126c42cec1 750w)
To sum up
WHAT DOES A REAL ESTATE PHOTO OF PROFESSIONAL QUALITY LOOK LIKE?
A real estate quality photo is a photo that faithfully reproduces the real property and its prospects. The photos must benefit from an impeccable brightness and image quality. For that, the use of Bracketing technologies such as HDR or AEB is highly recommended.
WHAT ARE THE ADVANTAGES OF USING PROFESSIONAL QUALITY REAL ESTATE PHOTOS?
Using real estate photos of professional quality in an ad only has advantages:
- More contact requests for each real estate ad
- A reduction in the time of sale
- Selling at a higher price
- A decisive argument to be handed more mandates
WHAT ARE THE EXISTING SOLUTIONS TO TAKE PROFESSIONAL LOOKING REAL ESTATE PHOTOS?
There are many alternatives. Choosing which one to pick heavily depends on your needs.
- Hire a professional photographer
- Equipping yourself with a quality camera: Reflex or Bridge camera
- Using a smartphone solution with high image resolution