EN
Over the last few months, we've had the pleasure of talking to some of our loyal customers about their use of Nodalview and their approach to real estate marketing. One thing that particularly struck us is how real estate videography has become a vitally important subject. Every real estate agent has their own opinion and unique approach, but the general trend is undeniable: video is becoming more and more indispensable, and the testimonials confirm this.
Alexandre, manager of a Century 21 agency in the Parisian region.
Alexandre set himself the challenge of modernising the family business, which has been operating for over 30 years. One of his strategies? The usage of video content.
"These days, many Internet users almost need to be 'accompanied' from a distance. Because they tend just skim over the ads, video is much easier to consume and retain information from. Overall, we can see that with video, we're more successful at identifying who's really interested. That saves us a lot of time, because in 2023, one of our biggest challenges as real estate professionals will be to find a serious buyer."
![](https://nodalview-prod.imgix.net/assets/default/Screenshot-2023-07-14-at-09.31.47.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=781&ixlib=php-3.3.1&q=45&usm=20&w=1280&s=7ba5c9c959539758c714795f8f3bf9ad 1280w, https://nodalview-prod.imgix.net/assets/default/Screenshot-2023-07-14-at-09.31.47.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=625&ixlib=php-3.3.1&q=82&w=1024&s=ff798cd3005500c5a20a0843a90274e1 1024w, https://nodalview-prod.imgix.net/assets/default/Screenshot-2023-07-14-at-09.31.47.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1250&ixlib=php-3.3.1&q=61&usm=20&w=2048&s=e76940890941e3805e210079b4f7823a 2048w, https://nodalview-prod.imgix.net/assets/default/Screenshot-2023-07-14-at-09.31.47.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=469&ixlib=php-3.3.1&q=60&w=768&s=b4e3441917f1c0e4e0565e6b6c31778c 768w, https://nodalview-prod.imgix.net/assets/default/Screenshot-2023-07-14-at-09.31.47.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=938&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=68525c42829e12a91e7693cbc08876ca 1536w, https://nodalview-prod.imgix.net/assets/default/Screenshot-2023-07-14-at-09.31.47.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=390&ixlib=php-3.3.1&q=60&w=640&s=89c4e04fdf495c89601d1676199f1e69 640w, https://nodalview-prod.imgix.net/assets/default/Screenshot-2023-07-14-at-09.31.47.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.1&q=60&w=568&s=13e5c12acbea9364d5aae05866f642f1 568w, https://nodalview-prod.imgix.net/assets/default/Screenshot-2023-07-14-at-09.31.47.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.1&q=45&w=1136&s=fd828da8fecaf85d1908c9008bd7b78e 1136w, https://nodalview-prod.imgix.net/assets/default/Screenshot-2023-07-14-at-09.31.47.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=229&ixlib=php-3.3.1&q=60&w=375&s=7d4601b6a62ebe87ce9a3ff09f169ed5 375w, https://nodalview-prod.imgix.net/assets/default/Screenshot-2023-07-14-at-09.31.47.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=458&ixlib=php-3.3.1&q=45&w=750&s=e1316f6800ad7abd5470af73a33af057 750w)
About his videos
Alexandre brilliantly showcased one of their listings on social media with a short, dynamic video that left a lasting impression on viewers. With over 1,500 views on their Instagram account, the less than one-minute video, shot and edited with Nodalview, captured the essence of their property, bringing out every detail with remarkable clarity.
Best practices are applied:
- Clear property information (rooms, price, location, surface area)
- Agency brand colors
- Smooth transitions
- Short, dynamic clips showing the essentials of the property
Viewers can now explore the unique features of the property from the comfort of their own homes, generating excitement and interest from the first glance. This modern approach to property marketing is transforming the dream home search process, giving potential buyers a clear and realistic view of the properties available on the market.
Did you know?
We created a video module dedicated to real estate videography! Capture and edit your videos in just a few minutes from your smartphone. Try it for yourself now!
Kim and Maryem from Optimmo Invest
Their challenge is to create a strong brand image for their Optimmo Invest agency in Brussels. All agencies are more or less capable of offering similar services, but it's the human aspect, the agent and the relationship that will make all the difference. That's why it's crucial to highlight this aspect publicly. And how do they do this? Through video.
"What we're looking for above all is to have a real impact and to support our customers from the beginning to the end of their property projects. We want them to say: ''This agency really supported me and left an imprint on me. I won't forget them."
![](https://nodalview-prod.imgix.net/assets/default/03daef79-6ea8-4886-a6a0-2a14342c0d2c_2023-07-14-073835_dtjk.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=843&ixlib=php-3.3.1&q=45&w=1280&s=253a0542d94a877b80f9f57015e09d76 1280w, https://nodalview-prod.imgix.net/assets/default/03daef79-6ea8-4886-a6a0-2a14342c0d2c_2023-07-14-073835_dtjk.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1686&ixlib=php-3.3.1&q=61&usm=20&w=2560&s=b4fc1d09c5dbaf2f17adaf0e8e89f93c 2560w, https://nodalview-prod.imgix.net/assets/default/03daef79-6ea8-4886-a6a0-2a14342c0d2c_2023-07-14-073835_dtjk.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=674&ixlib=php-3.3.1&q=82&w=1024&s=59cf0fa5c0169bb88fde964bb2ddf4ce 1024w, https://nodalview-prod.imgix.net/assets/default/03daef79-6ea8-4886-a6a0-2a14342c0d2c_2023-07-14-073835_dtjk.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1349&ixlib=php-3.3.1&q=61&usm=20&w=2048&s=9150e064944fd0ec4d56df0016c63413 2048w, https://nodalview-prod.imgix.net/assets/default/03daef79-6ea8-4886-a6a0-2a14342c0d2c_2023-07-14-073835_dtjk.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=505&ixlib=php-3.3.1&q=60&w=768&s=36ece83ec5fd647db7ccda21dbe8033e 768w, https://nodalview-prod.imgix.net/assets/default/03daef79-6ea8-4886-a6a0-2a14342c0d2c_2023-07-14-073835_dtjk.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1011&ixlib=php-3.3.1&q=45&w=1536&s=b3d15ff2a4e546441ae6ec1ae94be4ad 1536w, https://nodalview-prod.imgix.net/assets/default/03daef79-6ea8-4886-a6a0-2a14342c0d2c_2023-07-14-073835_dtjk.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=421&ixlib=php-3.3.1&q=60&w=640&s=8175c2669940ef0fd279754c40f76f7a 640w, https://nodalview-prod.imgix.net/assets/default/03daef79-6ea8-4886-a6a0-2a14342c0d2c_2023-07-14-073835_dtjk.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=374&ixlib=php-3.3.1&q=60&w=568&s=209b55d773d06afa4354306118a40cb1 568w, https://nodalview-prod.imgix.net/assets/default/03daef79-6ea8-4886-a6a0-2a14342c0d2c_2023-07-14-073835_dtjk.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=748&ixlib=php-3.3.1&q=45&w=1136&s=4fd7ec767b48ecc803f5130bb7b3ff81 1136w, https://nodalview-prod.imgix.net/assets/default/03daef79-6ea8-4886-a6a0-2a14342c0d2c_2023-07-14-073835_dtjk.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=247&ixlib=php-3.3.1&q=60&w=375&s=1272a14d2ea2dc6007c33ab8274dffbf 375w, https://nodalview-prod.imgix.net/assets/default/03daef79-6ea8-4886-a6a0-2a14342c0d2c_2023-07-14-073835_dtjk.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=494&ixlib=php-3.3.1&q=45&w=750&s=5c32a5d389da3fd15532cb217ea42399 750w)
Using videos to tell a story
The story of the job and the relationships forged along the way is a powerful way to stand out in the market. At a time when real estate agents are competing for the attention of potential customers, it's essential to find creative and powerful ways to showcase your expertise and commitment to customers.
In practical terms:
- Video creates a unique emotional bond with the audience.
- Sharing sincere testimonials from satisfied customers reinforces the agency's authenticity.
- Bonding with buyers and sellers strengthens the emotional connection.
- Going behind the scenes of the property process shows the agency's passion for its business.
- The captivating stories told through the video leave a memorable impression.
- The impact of the video lingers in viewers' minds long after they've watched it.
By telling their story through engaging videos, Kim and Maryem are able to build a unique and authentic brand image. They show potential customers that they are much more than just an agency, that they are dedicated and caring partners throughout the property journey. This approach establishes solid trust with customers, paving the way for long-term relationships based on professionalism and empathy.
![](https://nodalview-prod.ams3.cdn.digitaloceanspaces.com/assets/default/Horizontal_628x1200.png)
Christian, founder of the french real estate network LesProfessionnels.Immo
"Having nice photos for your listing doesn't mean you shouldn't make videos or virtual tours, and taking a virtual tour doesn't mean you don't need 2D plans or photos. They all complement each other, and have been strongly recommended in the industry for over 10 years. So don't be reluctant to make the effort, because it really is worth it.
It's really important to make 100% use of all the features that Nodalview has to offer, so don't limit yourself to just photos. It offers you a complete range of tools, both on your mobile and on the web!
From photos to videos, from 2D plans to virtual tours and remote guided tours. I really urge you to make the most of all these features, because they guarantee 100% visibility for your listings and show your properties to their best advantage."
![](https://nodalview-prod.imgix.net/assets/default/IMG_1359.JPG-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=735&ixlib=php-3.3.1&q=45&usm=20&w=1280&s=32eb932ce11fc56fe069e0a7d7b71c10 1280w, https://nodalview-prod.imgix.net/assets/default/IMG_1359.JPG-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=588&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=f4bef12698597df6693633c331c7dcd7 1024w, https://nodalview-prod.imgix.net/assets/default/IMG_1359.JPG-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=441&ixlib=php-3.3.1&q=60&w=768&s=7803f274bb19ee34c6f7595607a83725 768w, https://nodalview-prod.imgix.net/assets/default/IMG_1359.JPG-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=882&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=7f4f4cc205e5f2ad7ec6cf31c0436daa 1536w, https://nodalview-prod.imgix.net/assets/default/IMG_1359.JPG-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=367&ixlib=php-3.3.1&q=60&w=640&s=1595b174d18d74343dfd312a8db2530c 640w, https://nodalview-prod.imgix.net/assets/default/IMG_1359.JPG-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=326&ixlib=php-3.3.1&q=60&w=568&s=301ab2285363c2524f7c862d98ccfe5d 568w, https://nodalview-prod.imgix.net/assets/default/IMG_1359.JPG-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=652&ixlib=php-3.3.1&q=45&usm=20&w=1136&s=e15f5376bc5592ed820f817ef8f57207 1136w, https://nodalview-prod.imgix.net/assets/default/IMG_1359.JPG-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=215&ixlib=php-3.3.1&q=60&w=375&s=d235eda3e8cc01a87962cb7fdf45cf51 375w, https://nodalview-prod.imgix.net/assets/default/IMG_1359.JPG-1.jpg?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=430&ixlib=php-3.3.1&q=45&w=750&s=e7bbbdfa59d08c62ba8edc9f63c11352 750w)
To sum up
Creating compelling property videos is essential if you want to stand out from the crowd. Although still only partially adopted, video is becoming an essential tool in any marketing strategy, and is favoured by Internet users.
Alexandre, Maryem, Kim, Christian and other clients have proved the positive impact of video. Nodalview offers a full range of tools, from photos to videos, from 2D plans to virtual tours, to ensure maximum visibility of listings and showcase properties.
Key points
- Video is becoming an indispensable tool in any marketing strategy.
- It creates an emotional bond with the public by sharing testimonials and authentic moments.
- Nodalview offers a complete range of tools, from photos to videos, to optimise the visibility of your ads.
- Using all of Nodalview's features has long been recommended in the property industry.
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5 steps to make your listings stand out
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10 chatGPT prompts you need as a real estate agent
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How can I use AI as a real estate agent?
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