Over the last few months, we've had the pleasure of talking to some of our loyal customers about their use of Nodalview and their approach to real estate marketing. One thing that particularly struck us is how real estate videography has become a vitally important subject. Every real estate agent has their own opinion and unique approach, but the general trend is undeniable: video is becoming more and more indispensable, and the testimonials confirm this.

Alexandre, manager of a Century 21 agency in the Parisian region.

Alexandre set himself the challenge of modernising the family business, which has been operating for over 30 years. One of his strategies? The usage of video content.

"These days, many Internet users almost need to be 'accompanied' from a distance. Because they tend just skim over the ads, video is much easier to consume and retain information from. Overall, we can see that with video, we're more successful at identifying who's really interested. That saves us a lot of time, because in 2023, one of our biggest challenges as real estate professionals will be to find a serious buyer."

About his videos

Alexandre brilliantly showcased one of their listings on social media with a short, dynamic video that left a lasting impression on viewers. With over 1,500 views on their Instagram account, the less than one-minute video, shot and edited with Nodalview, captured the essence of their property, bringing out every detail with remarkable clarity.

Best practices are applied:

Clear property information (rooms, price, location, surface area)
Agency brand colors
Smooth transitions
Short, dynamic clips showing the essentials of the property

Viewers can now explore the unique features of the property from the comfort of their own homes, generating excitement and interest from the first glance. This modern approach to property marketing is transforming the dream home search process, giving potential buyers a clear and realistic view of the properties available on the market.

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A post shared by Century 21 Immobilier Val d’Europe (@c21serris)

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Kim and Maryem from Optimmo Invest

Their challenge is to create a strong brand image for their Optimmo Invest agency in Brussels. All agencies are more or less capable of offering similar services, but it's the human aspect, the agent and the relationship that will make all the difference. That's why it's crucial to highlight this aspect publicly. And how do they do this? Through video.

"What we're looking for above all is to have a real impact and to support our customers from the beginning to the end of their property projects. We want them to say: ''This agency really supported me and left an imprint on me. I won't forget them."

Using videos to tell a story

The story of the job and the relationships forged along the way is a powerful way to stand out in the market. At a time when real estate agents are competing for the attention of potential customers, it's essential to find creative and powerful ways to showcase your expertise and commitment to customers.

In practical terms:

Video creates a unique emotional bond with the audience.
Sharing sincere testimonials from satisfied customers reinforces the agency's authenticity.
Bonding with buyers and sellers strengthens the emotional connection.
Going behind the scenes of the property process shows the agency's passion for its business.
The captivating stories told through the video leave a memorable impression.
The impact of the video lingers in viewers' minds long after they've watched it.

By telling their story through engaging videos, Kim and Maryem are able to build a unique and authentic brand image. They show potential customers that they are much more than just an agency, that they are dedicated and caring partners throughout the property journey. This approach establishes solid trust with customers, paving the way for long-term relationships based on professionalism and empathy.

Christian, founder of the french real estate network LesProfessionnels.Immo

"Having nice photos for your listing doesn't mean you shouldn't make videos or virtual tours, and taking a virtual tour doesn't mean you don't need 2D plans or photos. They all complement each other, and have been strongly recommended in the industry for over 10 years. So don't be reluctant to make the effort, because it really is worth it.

It's really important to make 100% use of all the features that Nodalview has to offer, so don't limit yourself to just photos. It offers you a complete range of tools, both on your mobile and on the web!

From photos to videos, from 2D plans to virtual tours and remote guided tours. I really urge you to make the most of all these features, because they guarantee 100% visibility for your listings and show your properties to their best advantage."

To sum up

Creating compelling property videos is essential if you want to stand out from the crowd. Although still only partially adopted, video is becoming an essential tool in any marketing strategy, and is favoured by Internet users.

Alexandre, Maryem, Kim, Christian and other clients have proved the positive impact of video. Nodalview offers a full range of tools, from photos to videos, from 2D plans to virtual tours, to ensure maximum visibility of listings and showcase properties.

Key points

Video is becoming an indispensable tool in any marketing strategy.
It creates an emotional bond with the public by sharing testimonials and authentic moments.
Nodalview offers a complete range of tools, from photos to videos, to optimise the visibility of your ads.
Using all of Nodalview's features has long been recommended in the property industry.

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