4 Ways to Use Virtual Tours as a Real Estate Agent

One of the most effective ways to use 360° virtual tours is for remote virtual viewings. By offering instant viewings, you can lower barriers and encourage visitors to inquire about listings more often. This is a great way to build personal relationships with your customers early on.


In addition:

• Virtual guided tours are especially useful for potential buyers who are located far away, abroad, or have busy schedules that make it difficult for them to visit your properties in person.
• They allow you to show more properties in less time, all from the comfort of your own home.
• They enable efficient buyer qualification and identification of future opportunities.

In summary, remote virtual viewings save time and resources for both you, your buyers, and your sellers!

If you provide property valuations to get in touch with as many sellers as possible, it’s THE key moment to convince them of your skills, expertise, and services provided. Use your 360° images to create a stunning valuation report and to analyse the said property in the most optimal way! You’ll be sure to impress your selling client with that professional attitude.

Pro tip 👉 Do not post the link of your virtual tour openly on the internet! It’s like giving the key to your visitor and letting them walk around alone.


Instead, you can use Smart Links to track the performance of your virtual tours. Smart forms appear at the moment when the viewer is most interested and engaged, which is after they have clicked on your panorama a few times (as opposed to just opening it). These allow you to capture their contact information and easily differentiate viewers from interested candidates.


Smart Links can provide valuable data such as:

• the number of views,
• time spent on the virtual tour,
• the geographic location of the viewers.

This data is also ideal to report back to your selling client that proves the efforts of your online marketing actions!

Many agencies display their virtual tours on screens in their agency. It’s a great way to showcase the properties in your portfolio! This allows potential buyers to get a first-hand look at the property and explore it in detail from their first walk-in at your agency. By providing virtual tours in the agency, you can save time and resources that would have been spent on scheduling and conducting physical tours. And a great first impression is guaranteed!