How to create an impactful real estate video

By 2021, video should account for 80% of all internet traffic according to a recent Cisco study. As a realtor, making videos is a real opportunity you need to seize.

You will demonstrate your professionalism and communicate about your properties by reaching a wide range of online prospects. However, this technique is not very common among realtors, most often due to a lack of idea about the content of the videos they can produce.

This article gives you the keys to making impactful real estate videos and ideas for effective and easily achievable video scenarios.

Last updated on 26/04/2024

6 keys to a successful real estate videos

Make sure of the quality of your video

Make sure that your videos have sufficient brightness and quality sound. For static videos, it is recommended that you stabilise your camera or smartphone using a tripod. Go for a neutral background so your customer are not distracted with details unrelated to the content of your video.

To ensure quality sound, an adjustable microphone plugged on your smartphone is the ideal option.

Determine exactly who you want to reach

Which neighbourhoods do they prefer? What is their budget? Are they moving with their family or alone? What type of housing are they looking for? The answers to these questions will help you determine the type of content you share.

By limiting the content, instead of trying to target everyone, you are more likely to attract the right targets and increase your client list.

Take 10 minutes to write a mini-script

Before you start recording, prepare a script for each scene. This will allow you to enjoy the recording with confidence and without stage fright.

Ideally, you should create a two-column table. In the first column, you describe the scene and the points you are going to cover. In the second column, you list the logistics needed for each scene: equipment, set, props, etc. Thanks to this script you will have a clear vision of the content of your video scene by scene and will be more comfortable during the recording.

Give your video a professional look

To do this, include thumbnails in your videos as well as start and end credits. This will also help you later on to showcase your real estate Youtube channel.

Free sites like Canva allow you to create this type of visual easily.

Pay attention to the length of your video

Please note that up to 30 seconds, 85% of your audience will see the video through to the end. The more seconds go by, the more this audience decreases.

As you can see, it is preferable to use short videos. Not only because it is easier to get the attention of Internet users, but also because the shorter a video is, the more likely it is to be shared on other online platforms.

Make sure you announce the subject of your video very quickly to avoid losing your audience with an introduction that is too long.

How to know if your video is successful?

To get started, set yourself some objectives by following the method of the 10 

  • Have at least 10% of the Internet users who had the opportunity to watch your video actually watched it?
  • How many people stopped watching your video after 10 seconds?
  • Did at least 10% of the users who saw your video comment on it?

By answering these questions you will find the areas for improvement by determining whether the presentation of your video makes Internet users want to watch it and whether its content arouses their interest.

Pro tip💡

Always keep the cut scenes from your recordings, they can be used for making-off videos, ideal for building loyalty and entertaining your subscribers.

5 scenarios for easy-to-make real estate videos

Let's go through 5 easy-to-make videos that you can use on different platforms.

For immo portals

Including videos on your property listings on immo portals can boost your success! They captivate attention more effectively than static images, leading to increased engagement and higher interest in the properties. By providing a more immersive view, videos help showcase the property's key features and overall layout, delivering a more thorough understanding of the space, resulting in more qualified inquiries. They also allow you to communicate directly with your viewers, fostering a more personal connection, establishing trust and making your specific listing and services more memorable.

The preview

Certain rooms can appear more appealing on video than in photo, preventing potential disappointments during in-person visits. Opt for videos in your property listings, especially in critical rooms, to offer a unique preview with extra visual context. Complex spaces like duplexes or mezzanines are challenging to capture in photos but come to life in videos. Additionally, featuring yourself or your colleagues in the video adds a personal touch.

Incorporate your brand colors and logo to prevent competitors from using your content and to leave a lasting impression on your viewers.
Keep your video between 1 to 3 minutes to make sure it remains engaging and informative

What you need

  • 5 to 10 clips of 5 to 15 seconds
  • Show various rooms in slow, calm movements
  • Property information like bedrooms, square footage and location
  • Your logo and brand colors

For Instagram Reels

Instagram, boasting over 1 billion users, is a dynamic platform that has undergone numerous changes over the years. Initially designed for sharing photos, it has now evolved into a space where videos play a significant role. You have various options to craft captivating property videos.

Reels on Instagram serve as a dynamic video gallery, specially designed for short and captivating vertical videos. Unlike stories that last for 24 hours, reels remain on your profile and act as a representation of your digital showcase. There are two primary goals for reels: entertainment and education. You can use reels to entertain your audience with engaging content or have them learn about various subjects related to your activity.

We suggest the following two templates to get started!

1. Sped-up property tour

Do you have some extraordinary properties that truly deserve the spotlight? Consider creating a property tour Reel to captivate as many viewers as possible with your unique listings. A highly favored format is the "sped-up property tour," which is both simple and effective. Just have someone film you while you showcase the property, and then speed up the footage for a dynamic effect. Adding trendy music will give it that extra flair!

This is an inspiring example from a satisfied Nodalview customer, C21 Serris.

Feel free to get creative with your sped-up property tour Reels, as they can be a fantastic way to attract attention to your listings and leave a lasting impression on your audience.

2. Property sold

When a property is sold, it might be tempting to consider it as the end of its marketing life. Instead, view it as an opportunity to create compelling content that highlights your expertise, celebrates your success, and reinforces your brand as a reliable and accomplished real estate professional.

What you’ll need:

  • A video demonstrating you in action, using your tools like shooting photos with a tripod, capturing images with a 360° camera, or employing other external hardware
  • A glimpse behind-the-scenes, showcasing you diligently working on emails, paperwork, signing documents, or visiting the office.
  • Shots from your numerous visits.
  • A shot of the property itself, and why not with a prominent "sold" sign symbolizing your achievement.
  • Capture moments of you interacting with your happy buyers or sellers, highlighting the positive experiences they had with your assistance.

You can vary the length of your Reel from 15 up to 60 seconds. See what works for you!

For Instagram stories

Stories, which are short, dynamic video or photo updates that last for 24 hours. You can also create "Highlights" folders to group some of your stories together and keep them on your profile for a longer duration.

The key with stories is to create brief, attention-grabbing content. Why? Because these stories advance automatically, and viewers can easily skip to the next one by tapping the right side of the screen. Your goal is to keep your audience engaged with your story. To achieve this, we recommend two templates.

1. Coming Soon

Got a new property listing in the works? Fantastic! Now's the perfect time to tease it and generate interest. Craft a short 15 to 30-second video, highlighting essential aspects of the property. This approach will catch your audience's attention and leave them eager for more.

What you need

  • 3 or 4 clips in portait mode
  • 3 to 6 seconds long
  • Use smooth movements (neither static nor too fast)
  • Dynamic music
  • Smooth transitions


  • Property information (localisation, number of rooms, square footage)
  • Stickers

💡Pro tip

By tagging the location of your property, your story will appear in the "neighborhood posts" section of Instagram. This means that when people browse through Instagram and explore what's happening in a specific area, your story may show up in the list of stories related to that neighborhood.

2. New listing alert!

Exciting news! Your new property listing is now available on your immo portals and website. Time to spread the word on your social media!

The main objective here is to encourage your audience to either get in touch with you or explore the listing more in detail. You can use the same video as above, but it's essential to add more information and motivate your audience to take action, such as contacting you or discovering more about the property.

Keep in mind that in some cases, you may need to make your clips slightly longer to allow your audience enough time to read the text on your video. Ensuring legibility is crucial for conveying the message effectively.

💡Pro tip

Remember to leverage links in your stories! This way, your viewers can simply click on your story and get redirected to your website, listing on immo portal, or any other link you want to share. Using links makes it easy for your audience to take immediate action and explore further.

For Facebook

Facebook attracts millions of people searching for their future homes daily. Among the numerous posts shared by individuals and real estate professionals to promote properties for sale or rent, photos are appreciated but often fail to hold viewers' attention as they quickly scroll through.

The Preview

Similar to property listings on immo portals, real estate videos on Facebook should showcase spaces effectively and maintain viewer interest with dynamic content, without revealing everything upfront.

The key lies in finding the right balance of information on the image itself; while it's essential to display your logo or agency name for easy reference, additional details such as square meters, price, and location are better placed in the text description of your post.

By enticing viewers to watch the video and access the text description for more information, you can boost engagement and improve the discoverability of your profile.

What you need

  • 4 to 6 clips of 4 to 10 seconds
  • Vary the rooms, show the biggest room from 2 different angles
  • Add your logo and contact information

To sum up

In conclusion, real estate videos are a game-changers in the competitive world of property marketing. They captivate viewers, showcase properties effectively, and leave a lasting impression on potential buyers or renters. With these templates you can now get started on crafting professional real estate videos that will set you apart from the competition. Don't miss out!