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Understand and build your branding
Your branding is a key aspect of your real estate business. It's the first impression you make to potential new clients, and what sets you apart from the competition. Your brand should reflect your values, personality, and unique selling proposition.
What is Branding? Keep in mind that branding is more than just a logo. It’s definitely your visual image, but also how you communicate, and how you make your brand recognisable.
Key Branding Elements
- Logo - a design adopted by an organization to identify its brand or product.
- Color Palette - a set of colours that represent your brand personality.
- Brand Voice - the personality your brand takes on its communications, it will serve as a guide of what to say and how to say it.
![](https://nodalview-prod.imgix.net/assets/default/Branding_2023-10-06-073239_adbx.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=c9e4c9c168bc4fac8abcf1a9527e810b 1024w, https://nodalview-prod.imgix.net/assets/default/Branding_2023-10-06-073239_adbx.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=fe1ce0568b8527567644b75d492ab1a6 768w, https://nodalview-prod.imgix.net/assets/default/Branding_2023-10-06-073239_adbx.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&usm=20&w=640&s=ca047be3c5f953512072c003b4466771 640w, https://nodalview-prod.imgix.net/assets/default/Branding_2023-10-06-073239_adbx.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&usm=20&w=568&s=b1500e4ebd1074a953fe00f9aba1f89b 568w, https://nodalview-prod.imgix.net/assets/default/Branding_2023-10-06-073239_adbx.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=d792d62ae93cd58de108514a07c38e6a 375w, https://nodalview-prod.imgix.net/assets/default/Branding_2023-10-06-073239_adbx.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&usm=20&w=750&s=5af04f1e941151dc8ad0a63bea316127 750w)
Pro tip 💡
- Start by defining your brand’s personality - this will shape your brand voice: the way you communicate through different channels.
- Craft a unique visual image - you probably already have a logo, now it is time for the colour palette and typography that will be present in every visual product.
- Be consistent - Consistency is key; ensure all your marketing materials reflect your brand.
Create Social Media Channels
In today's digital age, social media is your real estate brand's best friend. It's where you can showcase your properties, engage with potential buyers and sellers, and establish yourself as a local expert.
Whether it's Facebook, Instagram, LinkedIn, or Twitter, make sure your content is consistent, informative, and visually appealing. Share success stories, behind-the-scenes glimpses, and community insights to foster trust and engagement. Read further down this article to learn more about this
![](https://nodalview-prod.imgix.net/assets/default/Social-Media_2023-10-06-073651_mhtx.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=f6e96a55e129f141bc82014faceaf18d 1024w, https://nodalview-prod.imgix.net/assets/default/Social-Media_2023-10-06-073651_mhtx.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=abb313fd3ea90a334835be6bb99bf7c3 768w, https://nodalview-prod.imgix.net/assets/default/Social-Media_2023-10-06-073651_mhtx.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&usm=20&w=640&s=4700ecab52d6f9e2be6b9ac859ef4064 640w, https://nodalview-prod.imgix.net/assets/default/Social-Media_2023-10-06-073651_mhtx.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&usm=20&w=568&s=89610a90abc5f685c5e079537e6f69ad 568w, https://nodalview-prod.imgix.net/assets/default/Social-Media_2023-10-06-073651_mhtx.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=acbc5a2a7abed3e8c5cc083977178cf0 375w, https://nodalview-prod.imgix.net/assets/default/Social-Media_2023-10-06-073651_mhtx.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&usm=20&w=750&s=8dde5b821c97cec17a793782a30b3245 750w)
Pro tip 💡
Connect your Facebook and Instagram accounts! This will allow you to automatically post on both channels.
Collect Reviews
Reviews are the modern-day word of mouth. Positive reviews build trust and credibility, helping potential new clients feel confident in their decision to work with you. Encourage satisfied clients to leave reviews on platforms like Google, Yelp, or Zillow. You can display them on your website and social media profiles. Remember, authenticity is key – don't shy away from constructive criticism, as it can provide valuable insights for improvement.
![](https://nodalview-prod.imgix.net/assets/default/Google-Reviews_2023-10-06-074827_tthv.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=2e2faca35a1730fc4faa9b415f6075ec 1024w, https://nodalview-prod.imgix.net/assets/default/Google-Reviews_2023-10-06-074827_tthv.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=9b45842da32667cff059c18a37f7cdab 768w, https://nodalview-prod.imgix.net/assets/default/Google-Reviews_2023-10-06-074827_tthv.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&usm=20&w=640&s=9b567ca5358699efbf5387ddffc0c0a2 640w, https://nodalview-prod.imgix.net/assets/default/Google-Reviews_2023-10-06-074827_tthv.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&usm=20&w=568&s=f5770b1d713f91ed659245fa36089e45 568w, https://nodalview-prod.imgix.net/assets/default/Google-Reviews_2023-10-06-074827_tthv.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=b0dae8ab2960956e491dfd1995c126b8 375w, https://nodalview-prod.imgix.net/assets/default/Google-Reviews_2023-10-06-074827_tthv.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&usm=20&w=750&s=ab0ce92e9d2b10533503de39c1abe844 750w)
Create High-Quality Content
Quality content is the cornerstone of effective real estate branding. It not only attracts potential clients but also positions you as an expert in your field. Create valuable, relevant, and informative content that resonates with your target audience. Publish your listings, write blog posts, create videos, and share valuable insights and tips on buying or selling properties. Share your knowledge and insights to build credibility and trust with your audience.
It may seem challenging, but you don’t even need to make crazy investments in order to create high-quality content for social media. All you need is your smartphone and some creativity. For property listings, you can use our AI-enhanced photography, 360° virtual tours, and videos to showcase your listings in the most captivating way, for example. And for all types of content you can always create simple videos with Nodalview and easy designs with free design tools such as Canva. Don't hesitate to appear on camera; it's essential to humanize your brand and establish a personal connection with your audience. By doing so, you'll enable your viewers to recognize both you and your content more readily.
![](https://nodalview-prod.imgix.net/assets/default/Smartphone_2023-10-06-074749_ktcq.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=ac859d3180a91bf54f65dc04fe871dcc 1024w, https://nodalview-prod.imgix.net/assets/default/Smartphone_2023-10-06-074749_ktcq.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=a2129b2885f4abdff7c4955f4b471cf4 768w, https://nodalview-prod.imgix.net/assets/default/Smartphone_2023-10-06-074749_ktcq.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&usm=20&w=640&s=2ddcd844a7231fa7c2ff02813ceb2321 640w, https://nodalview-prod.imgix.net/assets/default/Smartphone_2023-10-06-074749_ktcq.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&usm=20&w=568&s=107a61c86f181b7d9dc41c51213e7592 568w, https://nodalview-prod.imgix.net/assets/default/Smartphone_2023-10-06-074749_ktcq.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=9c854fafa8f7632f7fdf7c2c479e62fb 375w, https://nodalview-prod.imgix.net/assets/default/Smartphone_2023-10-06-074749_ktcq.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&usm=20&w=750&s=ff2670545dc57afa92819baf8d0bbd4e 750w)
Pro tip 💡
Videos are now the most impactful piece of content in Social Media, dive into our top templates and examples that will make video-making easy! And read our Real Estate Videography e-book to become a video master 🔥
Improve your website
Your website is your digital shopfront. It's often the first point of contact for potential clients. Make sure to have a professional website that showcases your listings, services, and expertise. Ensure that your website is user-friendly, mobile-responsive, and optimized for search engines (SEO). A well-designed website can be a powerful lead generation tool for your real estate business.
Not sure where to get started?
Here are 3 steps to get your website to the next level:
- Keep your website design clean, intuitive, and on-brand. Bring back all the work you did on the first step, the idea is that all your channels are aligned.
- Include clear and concise information. Make sure all your website sections have clear titles, this will improve your user’s experience while navigating on your website.
- Use high-quality images and videos. Whether it is to showcase your listings or present yourself, including high quality images is a must. Try Nodalview for free
![](https://nodalview-prod.imgix.net/assets/default/website.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=010f03a51ac7a9573515ae0ea785d7a0 1024w, https://nodalview-prod.imgix.net/assets/default/website.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=02741aad0bf22a6111a55e1507856221 768w, https://nodalview-prod.imgix.net/assets/default/website.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=60&usm=20&w=640&s=cf9495b684cf5d1d7c54e3056e70d70b 640w, https://nodalview-prod.imgix.net/assets/default/website.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=60&usm=20&w=568&s=0125c14d52e6ba5b039fb4476c5600c8 568w, https://nodalview-prod.imgix.net/assets/default/website.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&q=60&w=375&s=41aae86f6e94de2732fa7e5011ce4b78 375w, https://nodalview-prod.imgix.net/assets/default/website.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=750&ixlib=php-3.3.1&q=45&usm=20&w=750&s=db1e26b558f15701731372f0a4afe56c 750w)
To sum up
Remember, building a real estate brand is a journey, not a destination. Stay true to your brand voice, engage with your community, and continually refine your strategy. By following these five steps, you'll be well on your way to becoming an inspiring companion in the real estate world—bold, leading, and always ready to help guide your clients towards their dream homes. Start building your brand today!
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