EN
"We always post the excerpt of a virtual tour in our ads and not the full tour."
How do you position yourself towards innovation in real estate?
First of all, I love new technologies. At Le Clos Immobilier, we always try to be avant-garde. My goal is to differentiate myself from the competition and for the customers to see that. Nodalview gives me the opportunity to stand out in the market. The Nodalview platform lets me interact with my prospects: they get a glimpse of the property from the first HDR photos and then discover the full charm of the property through the virtual tour.
Can you tell us more about the content of your real estate ads? How do you manage to differentiate yourself online?
To publish our ads, we use our real estate portal which lets us share them on a variety of real estate websites. We have more than 50 websites on which our ads are distributed. We also communicate via Facebook, LinkedIn and Instagram.
We always post the excerpt of a virtual tour in our ads and not the full tour, and we mention in the ad "Complete virtual tour on request". We provide interior and exterior photos as well as a plan of the house.
The video is used to make posts on Facebook and to talk about the properties that are going to be sold.
In general, for a listing, we get about 500 views. The different visual experiences (photo, video, virtual tour) that we offer and our presence on the various platforms lets us enhance our ad visibility.
![](https://nodalview-prod.imgix.net/assets/default/Frame-1-12-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=45&w=1280&s=ba5d07a8d93b7ebd4c4f2c4453fb2e9e 1280w, https://nodalview-prod.imgix.net/assets/default/Frame-1-12-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=2560&s=258e5a5ad6a59e860156981c53e0ff26 2560w, https://nodalview-prod.imgix.net/assets/default/Frame-1-12-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=82&w=1024&s=e8fa782c06362d593f373fc93a9240aa 1024w, https://nodalview-prod.imgix.net/assets/default/Frame-1-12-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=61&usm=20&w=2048&s=d1bbb78494a0882e941dccf76f86967f 2048w, https://nodalview-prod.imgix.net/assets/default/Frame-1-12-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&w=768&s=dd0e5e47e77793e47839eddcc80624d4 768w, https://nodalview-prod.imgix.net/assets/default/Frame-1-12-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&w=1536&s=aa4b9d1a8ae0fda40fdafa5036fed527 1536w, https://nodalview-prod.imgix.net/assets/default/Frame-1-12-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=480&ixlib=php-3.3.1&q=60&w=640&s=0d87364f206dec85a604bf190f23969a 640w, https://nodalview-prod.imgix.net/assets/default/Frame-1-12-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.1&q=60&w=568&s=12f8ee27459e8c69c45e953246e3cb79 568w, https://nodalview-prod.imgix.net/assets/default/Frame-1-12-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=852&ixlib=php-3.3.1&q=45&w=1136&s=d57a929e327fdb2ca02c157ae7772f0d 1136w, https://nodalview-prod.imgix.net/assets/default/Frame-1-12-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=281&ixlib=php-3.3.1&q=60&w=375&s=431784c10176c9c8f4a2d5571f960881 375w, https://nodalview-prod.imgix.net/assets/default/Frame-1-12-1.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=562&ixlib=php-3.3.1&q=45&w=750&s=32b8ffbee69b2219c517a47e5e6d93e5 750w)
"It's less time consuming than an in-person tour, both for people interested in the property and for the owners."
With so many contacts, how do you manage to select only the best profiles?
With each phone call we receive, we do a complete discovery of the client. I know the house for that he calls me for but I don't know him, nor what he is looking for. So I ask him questions that will tell me if the property meets his expectations. If he is looking for a property with precise criteria but these don't match the property, I tell him that the house is not made for him.
And concretely, which tool allows you to save time on your in-person tours?
The tool that lets us save time on the sale of a property is the guided virtual tour. As a guided virtual tour takes much less time than an in-person tour. It is much less time consuming than an in-person tour, both for people interested in the property and for the owners. Your objective is to have at the end of this first selection people who are 80% sure they'll make an offer.
In addition to saving time, when you show a house or an apartment in person 20 times, you don't have the same behavior or the same motivation. Potential buyers notice it when I show a house for the first time of the day, and that's a good sign.
![](https://nodalview-prod.imgix.net/assets/default/Virtual-visit_2022-11-28-110102_mpmm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=569&ixlib=php-3.3.1&q=45&usm=20&w=1280&s=60e2bdf37dac39b12522619d0e82d9b1 1280w, https://nodalview-prod.imgix.net/assets/default/Virtual-visit_2022-11-28-110102_mpmm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=455&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=f366db04f12b51f4a8800719cbb7f931 1024w, https://nodalview-prod.imgix.net/assets/default/Virtual-visit_2022-11-28-110102_mpmm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=341&ixlib=php-3.3.1&q=60&w=768&s=7ec703941a53ae6ae7341b62aa693e47 768w, https://nodalview-prod.imgix.net/assets/default/Virtual-visit_2022-11-28-110102_mpmm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=683&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=7d8d6a3d3d3710652de1f317336d0a6e 1536w, https://nodalview-prod.imgix.net/assets/default/Virtual-visit_2022-11-28-110102_mpmm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=284&ixlib=php-3.3.1&q=60&w=640&s=a949f20704543df2883d2f3923b72d0f 640w, https://nodalview-prod.imgix.net/assets/default/Virtual-visit_2022-11-28-110102_mpmm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=252&ixlib=php-3.3.1&q=60&w=568&s=0dc74b1853e7c3b2446ee4a737b870ac 568w, https://nodalview-prod.imgix.net/assets/default/Virtual-visit_2022-11-28-110102_mpmm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=505&ixlib=php-3.3.1&q=45&usm=20&w=1136&s=1a816570dd99fce2139d4fe54094fd94 1136w, https://nodalview-prod.imgix.net/assets/default/Virtual-visit_2022-11-28-110102_mpmm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=166&ixlib=php-3.3.1&q=60&w=375&s=ed73fc15e8f8d718beee7399e818bf2e 375w, https://nodalview-prod.imgix.net/assets/default/Virtual-visit_2022-11-28-110102_mpmm.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=333&ixlib=php-3.3.1&q=45&w=750&s=b09873b6fd994b4a61f903176c1781a4 750w)
How do these guided virtual tours work?
Before each guided virtual tour, I send a connection link to my clients. On the day of the tour, they log in via their computer or tablet and then it's a bit like a real estate zoom.
At the beginning of the guided virtual tour, I take control and at the end I let them walk around the property or go to a particular place. Once the guided virtual tour is over, I send them the link so they can visit the property again.
And what is the general reaction of your clients to the guided virtual tour?
What stands out the most is that it is true to reality. The people who have taken the guided virtual tour recognise the property they visited from a distance. Some people who are really interested then ask me to do an in-person tour first.
![](https://nodalview-prod.imgix.net/assets/default/Customer-case-Webinar.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=569&ixlib=php-3.3.1&q=45&usm=20&w=1280&s=3928645da4da50b74566b3f0a323b3d6 1280w, https://nodalview-prod.imgix.net/assets/default/Customer-case-Webinar.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=455&ixlib=php-3.3.1&q=82&usm=20&w=1024&s=aa170a28bd6ddeec7c1d0ee44d2178dd 1024w, https://nodalview-prod.imgix.net/assets/default/Customer-case-Webinar.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=341&ixlib=php-3.3.1&q=60&w=768&s=99334bef090b21c7a97d584f5eb32dc0 768w, https://nodalview-prod.imgix.net/assets/default/Customer-case-Webinar.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=683&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=dddb27a19d59e654d6552799c146ce0a 1536w, https://nodalview-prod.imgix.net/assets/default/Customer-case-Webinar.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=284&ixlib=php-3.3.1&q=60&w=640&s=56d29d7cd6160767607ae35cdc1e0bd5 640w, https://nodalview-prod.imgix.net/assets/default/Customer-case-Webinar.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=252&ixlib=php-3.3.1&q=60&w=568&s=ab2e17d696da74b3694fd05f30059796 568w, https://nodalview-prod.imgix.net/assets/default/Customer-case-Webinar.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=505&ixlib=php-3.3.1&q=45&usm=20&w=1136&s=df530d2f791236aefbacfd195b36b14f 1136w, https://nodalview-prod.imgix.net/assets/default/Customer-case-Webinar.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=166&ixlib=php-3.3.1&q=60&w=375&s=40a8c74da58029e5a6344475c5395b4f 375w, https://nodalview-prod.imgix.net/assets/default/Customer-case-Webinar.png?auto=format&crop=focalpoint&domain=nodalview-prod.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=333&ixlib=php-3.3.1&q=45&w=750&s=6c40d38dab8c7741f778104b9d0b8e05 750w)
To sum up
WHAT IS REAL ESTATE MARKETING?
Real estate marketing corresponds to a set of techniques and tools whose objective is to anticipate, analyze and respond to the expectations of sellers and buyers. Real estate marketing ensures both the promotion of properties and the promotion of real estate agents' know-how. It is a multidimensional discipline, linked to relational, commercial, digital and communication fields.
WHAT REAL ESTATE MARKETING TOOLS HELP MULTIPLY YOUR SALES?
You must have a solution that ensures quality promotional visuals on your properties and a powerful CRM. You can also install an online appointment scheduling system connected to your calendar. Finally, offering a guided virtual tour of your property is a serious advantage.
WHAT ARE THE ADVANTAGES OF THE GUIDED VIRTUAL VISIT?
The guided virtual visit has numerous advantages:
- Time saving: 10 minutes is enough to show a property online
- Flexibility: you no longer have to travel for each visit
- Control: even without being present on the spot, you have control over the visit
- Qualification: pre-qualify a prospect so you can select proceed with the truly interested customers
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